senior manager, brand communications

Starbucks•Seattle, WA

1d•Onsite

About The Position

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others. As a senior manager, brand communications, you will be responsible for leading external brand communications that elevate the Starbucks customer experience and strengthen brand reputation through earned media. As a senior manager in brand communications, you will… Develop and execute annual communication plan that amplifies the brand and marketing work as part of Back to Starbucks. Partner with cross functional teams such as advertising, experiential marketing, product, and business strategy to identify and land feature stories with media and support thought leadership. Serve as the lead for brand communications news agenda – Ensure cohesive media engagement strategies across all brand communications projects and support director in providing recommendations to senior leaders on media strategy, narrative development and channel plans. Create and execute earned media plans for a variety of customer experience initiatives from big-bet product launches to Global Barista Championship. Serve as communications lead on the cross-functional integrated team and coordinate channel plans across social media, paid and owned channels. Thrive in a fast-paced environment, demonstrate strong problem-solving skills, and ability to navigate ambiguity while leading agency team and cross-functional plans within a large organization – all while acting in accordance with Starbucks guiding principles.

Requirements

Progressive experience in public relations/brand communications at a multi-unit retailer, global iconic brand, or PR agency supporting consumer brands (7-10 years).
Expertise in earned media strategy and media relations, with the ability to incorporate business, consumer, and media insights into impactful communications plans (7–10 years).
Experience leading external PR agency teams or project leadership in a cross-functional environment (7+ years).
Ability to influence, inspire, and collaborate with cross-functional teams.
Strong executive presence with proven ability to engage, influence, and build trust with peers and senior leadership.

Nice To Haves

PR agency experience strongly preferred.

Responsibilities

Develop and execute annual communication plan that amplifies the brand and marketing work as part of Back to Starbucks.
Partner with cross functional teams such as advertising, experiential marketing, product, and business strategy to identify and land feature stories with media and support thought leadership.
Serve as the lead for brand communications news agenda
Ensure cohesive media engagement strategies across all brand communications projects and support director in providing recommendations to senior leaders on media strategy, narrative development and channel plans.
Create and execute earned media plans for a variety of customer experience initiatives from big-bet product launches to Global Barista Championship.
Serve as communications lead on the cross-functional integrated team and coordinate channel plans across social media, paid and owned channels.
Thrive in a fast-paced environment, demonstrate strong problem-solving skills, and ability to navigate ambiguity while leading agency team and cross-functional plans within a large organization – all while acting in accordance with Starbucks guiding principles.

Benefits

As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.
Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.
Additionally, Starbucks offers 100%25 upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities.
You will also have access to backup care and DACA reimbursement.
Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies.
This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative.
For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.
If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above.
For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.