Director, Brand Communications

HARMLESS HARVEST INC•Oakland, CA

4d•$170,000 - $200,000

About The Position

Harmless Harvest envisions a world where nutritious, clean, organic, and healthy food and beverages are the standard rather than the exception; where all people involved in creating the product are treated with fairness; and the planet is treated harmlessly. We are focused on changing the world, and we are always looking for like-minded, wildly passionate individuals to help us do this. Join the #HarmlessMovement About the Role The Director of Brand Communications is the strategic owner of Harmless Harvest’s brand narrative and integrated communications approach. This role defines how the brand shows up in culture; what we say, why it matters, and how our stories connect across paid, earned, owned, and social. You translate brand strategy, business priorities, and consumer insight into clear communication platforms, campaign architectures, and channel strategies that guide teams and agencies. You ensure all brand communications are cohesive, culturally relevant, and driving long-term brand equity and business impact.

Requirements

10+ years of experience in brand communications, with a proven track record of managing multi-functional teams in a high-growth environment.
Deep experience working within a "lifestyle-led" brand where the brand's meaning and cultural placement are as critical as the product's functional benefits.
Exceptional ability to craft architectural messaging that can be adapted for a press release, a TikTok caption, or a response to a sensitive consumer complaint.
A natural bridge-builder who can partner effectively with Creative, Product Marketing, Growth Marketing and Sales teams to ensure all communications drive the business forward.

Responsibilities

Integrated Communications Strategy & Campaign Leadership Serve as the primary strategic partner to the VP of Marketing and Innovation in the architecture and ideation of annual 360-degree integrated marketing campaigns.
Translate high-level brand goals into “big ideas” and integrated communication frameworks that scale across paid, earned, owned, and social channels, defining the role of PR, influencer, social, partnerships, and experiential within each campaign and moment.
Partner closely with the Director of Product Marketing, Art Director, and Director of Growth Marketing to ensure campaign creative, messaging, and media distribution are tightly aligned to the brand narrative.
Own the development of clear, inspiring communication briefs that enable internal teams and external agency partners to deliver best-in-class work.
Brand Narrative, Messaging & Voice Own Harmless Harvest’s messaging architecture and tone of voice across all consumer and media touchpoints.
Develop core brand, product, and impact narratives that flex by channel while maintaining consistency.
Ensure messaging is culturally relevant, differentiated, and true to the brand’s values and positioning.
PR, Influencer & Social Strategy Lead the overall brand communications strategy, including proactive storytelling, executive visibility, and thought leadership.
Set the long-term vision and strategic roadmap for Harmless Harvest’s organic owned and earned ecosystem, driving cultural relevance, community, and brand growth across key and emerging platforms.
Define the strategic role of organic social within the broader communications ecosystem, ensuring each platform builds brand love and relevance.
Lead and develop the Social Media Coordinator, providing clear strategic direction and guardrails so day-to-day execution consistently ladders up to brand narrative and campaign goals.
Establish best-in-class social storytelling and engagement standards, balancing proactive brand-building with real-time cultural participation and community management.
Identify cultural opportunities and emerging platforms where Harmless Harvest can build credibility and relevance.
Own crisis communications strategy, including escalation protocols, messaging frameworks, and preparedness planning.
Voice of the Consumer & Consumer Experience Oversight Oversee the Consumer Experience function to ensure all consumer interactions reflect Harmless Harvest’s tone, values, and brand promise.
Partner with CX and Insights teams to synthesize voice-of-consumer learnings and share across the organization Team & Agency Leadership Lead, develop, and empower the Brand Communications team, establishing clear priorities, decision rights, and ways of working.
Serve as the primary strategic lead for Harmless Harvests external PR, social and influencer agencies, setting clear direction, establishing KPIs, evaluating performance, and ensuring work delivers against business and brand objectives.
Foster strong cross-functional partnerships across Marketing, R&D, Growth, and Sales.