Darktrace-posted 1 day ago
$120,000 - $150,000/Yr
Full-time • Mid Level
Los Angeles, NY
1,001-5,000 employees

We’re looking for a strategic, growth-oriented Senior Manager, Audience and Program Marketing to lead initiatives that deepen customer engagement, accelerate expansion and drive long-term value. This role is central to influencing cross-sell/upsell and renewals with Darktrace customers through deep collaboration with our Customer Success & Renewals teams. You will design, own, and execute programs that deliver tangible value and create growth opportunities – ensuring every Darktrace customer feels connected, informed, and empowered to expand their partnership with Darktrace.

  • Design and execute targeted programs that influence cross-sell, upsell, and renewal outcomes across the customer base.
  • Develop multi-touch, multi-quarter campaigns that deliver measurable value throughout the customer journey.
  • Lead engagement programs that drive adoptions, satisfaction, and retention through scalable initiatives such as customer events, product education sessions, and value-driven campaigns (Tech Meetups, Innovation Summits, and more).
  • Partner closely with Customer Success and Renewals teams to align marketing initiatives and customer communications to lifecycle milestones and account strategies.
  • Enable Customer Success teams with toolkits, playbooks, and campaign assets that help deliver consistent value messaging and engagement opportunities.
  • Partner with Brand Marketing and Customer Success to cultivate the customer community platform to increase overall value and satisfaction.
  • Activate customer advocacy by identifying promoters and driving peer reviews to amplify influence and trust.
  • Measure and optimize program performance using KPIs tied to engagement, upsell pipeline sources, and renewals influenced. Apply insights to continuously improve.
  • 5+ years of experience in B2B marketing with a focus on customer marketing, lifecycle marketing, or customer success enablement.
  • Proven ability to design and execute programs that drive measurable outcomes in renewals, upsell, and cross-sell.
  • Experience collaborating with Customer Success, Renewals, and Sales Teams to align marketing initiatives with GTM strategies.
  • Strong understanding of customer lifecycle management and SaaS growth metrics (NRR, churn, adoption, etc.).
  • Hands-on experience with CRM and marketing automation platforms including Salesforce, Gainsight, and HubSpot.
  • Exceptional project management skills and stakeholders engagement skills, with the ability to manage multiple programs across global teams.
  • Data-driven mindset with proficiency in analyzing campaign performance and applying insights to optimize strategies.
  • Excellent communications and storytelling skills to craft compelling, value-driven messaging for customers.
  • Willingness to travel up to 30%
  • Bachelor’s degree in Marketing, Business, or related field preferred.
  • 100% medical, dental and vision insurance, plus dependents
  • Paid parental leave
  • Pet insurance
  • Discount
  • Life insurance
  • Commuter benefits
  • 401(k)
  • Employee Assistance Program
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