Book Audience and Marketing Manager

Professional Career•Chicago, IL

23d•$65,000 - $70,000•Hybrid

About The Position

Reporting to the Manager of Brand and Book Marketing, the Book and Audience Marketing Manager bridges title marketing with audience development by leading influencer strategy, community growth, social media channels, and seasonal campaigns that strengthen reader engagement and amplify book launches. This hybrid role both executes launch plans for select titles and builds sustainable audience ecosystems that extend reach, nurture loyal readers, and drive ongoing discovery of new releases and backlist titles. Working collaboratively with Book Marketers, Digital Marketing, Sales, Acquisitions, and Authors, this position ensures our books are launched effectively, and continue to be found, shared, and read.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
Three years of experience in marketing, social media management, audience engagement, or consumer-facing roles
Experience managing multiple projects, audience-focused initiatives, marketing campaigns
Strong understanding of digital marketing channels, including social media, email, websites, SEO, and analytics
Ability to think both creatively and analytically, using data to inform decisions
Excellent written and verbal communication skills
Self-starter who thrives in a collaborative, fast-paced environment
Strong organizational skills with attention to detail
Alignment with and commitment to Moody Publishers’ mission and values
Ability to travel as needed
Authorized to work in the US legally without sponsorship

Nice To Haves

Experience in publishing, preferably Christian publishing or faith-based content
Understanding of audience development and community engagement
Biblical or theological training (formal or informal)
Google Analytics certification (or willingness to obtain)

Responsibilities

Own marketing strategy and execution for a select, audience-driven titles, including brands, Bible studies, kids’ books, and repackaged backlist
Develop positioning, messaging, and launch plans in alignment with publishing and sales goals
Coordinate with authors, internal teams, and partners to ensure cohesive and timely launches
Support broader launch efforts for priority titles through audience and community amplification
Develop and manage relationships with creators, partners, ministries, and advocates who extend reach and deepen impact
Plan and execute seasonal and thematic initiatives (e.g., reading challenges, Bible study campaigns, special series) that serve both audience growth and book launches
Create opportunities for repeat interaction with authors, brands, and publishing initiatives across owned and earned touchpoints
Track performance and refine community and partnership strategies based on reach, engagement, and alignment
Own strategy, voice, and execution for publisher social media channels
Oversee day-to-day management of social media campaigns.
Create actionable plans to both grow and maintain followers on social media platforms.
Provide graphic design direction for social media assets and deliverables.
Supervise all aspects of incoming messages and social media interaction with customers and ensure a positive customer service experience.
Plan content that supports launches, seasonal initiatives, and evergreen discovery
Collaborate with Book Marketers and Digital Marketing to ensure alignment across campaigns
Monitor engagement, trends, and platform performance to continually improve impact
Perform other duties as assigned.