Senior Manager, Alliance Partner Marketing

Vertex Inc. • King of Prussia, PA

5d

About The Position

The Senior Manager of Alliance Partner Marketing is a global strategic and operational leadership role responsible for driving co-marketing strategies with our Alliance partners (Implementation providers, accounting and consulting firms), ensuring alignment with global demand programs and indirect sales priorities. This leader will oversee joint go-to-market planning, campaign execution, and performance optimization across strategic alliance partners. The role leverages cross-functional collaboration to maximize campaign effectiveness and support the localization initiatives of overarching campaigns. Additionally, the Senior Manager will lead a team of Alliance Partner Marketing Managers, ensuring alignment with demand generation goals and consistent execution across regions. This role reports to the Director of Global Partner Marketing.

Requirements

• Proven experience leading global partner marketing strategies for alliance partners.
• Expertise in managing multi-touch campaigns (digital, events, co-branded content, webinars).
• Strong ability to translate demand strategy/plans into joint partner-ready plays.
• Team leadership and stakeholder collaboration across Sales, Alliances, Field, and Marketing Ops.
• Skilled communicator, comfortable influencing partner executives and internal stakeholders.
• Data & AI-driven optimization: pipeline attribution, campaign ROI analysis, MDF effectiveness tracking.
• Proficient in leveraging AI/automation for targeting, budget allocation, and campaign personalization.
• Strong analytical skills to identify high-performing plays and recommend scalable best practices.
• Experience driving the adoption of new processes, tools, and workflows across global teams.
• Bachelor’s degree in marketing, Science, Business Administration or equivalent.
• 10+ years of experience with marketing, business development, and/or product management in the high-tech, IT, or enterprise software space.
• 4+ years of people leadership responsibilities.
• Previous track record of successful partner marketing program execution with measurable results.
• Proficiency with CRM-related applications (preferably Salesforce).

Responsibilities

• Strategy & Planning: Define and lead co-marketing strategies for alliance partners, aligning with global demand and sales priorities. Focus on Tier 1/strategic alliances and technology partners, with scalable motions for Tier 2/advisory practices as needed.
• Joint GTM Execution: Lead joint GTM planning with partner sales leaders and ecosystem executives to synchronize marketing calendars, investments, and shared KPIs.
• Narrative Development: Translate corporate and solution messaging into partner-ready narratives and “better together” plays.
• Relationship Management: Develop and maintain 1:1 relationships with key marketers for priority partners. Guide teams on joint thought leadership opportunities (e.g., publications, webinars).
• Campaign Management: Oversee co-marketing campaign execution, including joint digital activations, events, webinars, executive sessions, content syndication, and thought leadership programs. Ensure campaigns are executed on time and deliver measurable pipeline impact.
• Team Leadership: Manage and mentor a team of Partner Marketers aligned to alliance partners, building repeatable frameworks, playbooks, and templates for partner co-marketing execution.
• Escalation Point: Act as the escalation point for campaign prioritization, co-branding approvals, and MDF allocation decisions.
• Performance Management: Track and report performance across partner campaigns (pipeline contribution, MQLs, MDF ROI)
• Optimization: Apply AI and analytics to optimize targeting, budget allocation, and campaign performance in real time. Maintain feedback loops with partners, Sales, and Field teams to continuously improve joint programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees