Senior Alliance Marketing Manager

Hewlett Packard Enterprise•Alpharetta, TX

12d•Remote

About The Position

Senior Alliance Marketing Manager This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home. Who We Are: Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE. Job Description: The Senior Alliance Marketing Manager develops, leads and tactically executes the Marketing strategy for a key technology alliance with HPE. From an understanding of market needs and insights, this individual creates alliance marketing strategy design, develops detailed alliance marketing tactics and executes the developed alliance marketing plan, in line with defined organizational marketing plays and goals. This role will work closely with product marketing teams, business units, geo marketing teams, sales force, alliance partners and other stakeholders, to accelerate the HPE sales process. Apply market, customer insights and technical acumen, as well as seasoned marketing experience and expertise, resulting in accelerated awareness, lead generation, and other marketing KPIs. Represents the voice of the customer in development of HPE alliance marketing strategy and execution of marketing plan. This is a US based telework role, with 40% travel.

Requirements

BA or BS in Marketing or related field; MBA preferred.
10+ years marketing experience.
Partner, sales, industry, channel experience or equivalent.
Understanding of MDF
Technical acumen with accelerated compute solutions, to enable technical engagements with internal stakeholders, alliance partners, the sales force and customers.
Ability to develop near-term and long-term strategic marketing plans, in coordination with multiple stakeholders.
Ability to tactically execute on those plans, both as an individual contributor and as an influencer to the broader core team, with tangible influence and impact to the business
Accountability
Accountability
Action Planning
Active Learning
Active Listening
Bias
Business
Business Planning
Coaching
Commercial Acumen
Computer Literacy
Creativity
Critical Thinking
Customer Insights
Data Analysis Management
Data Collection Management (Inactive)
Data Controls
Design Thinking
Empathy
Follow-Through
Growth Mindset
Intellectual Curiosity (Inactive)
Long Term Planning
Managing Ambiguity
Market Analysis

Responsibilities

Based on a strong knowledge of trends in the industry, affect the HPE strategy/direction of the marketing of HPE solutions and offers with the alliance partner.
Define and implement alliance marketing strategy changes internally, in collaboration with key stakeholders.
Lead projects that involve cross-functional coordination for HPE + alliance partner marketing activities.
Improve alliance marketing processes affecting their workgroup and interfaces.
Build HPE marketing strategy for the alliance partnership and execute that strategy with a strong degree of technical capability.
Seen by business and sales teams as an expert in the HPE + alliance solutions and can be called on to defend the benefits in front of customers, partners or internal stakeholders.
Develop, implement and manage the MDF program ensuring alignment to business goals and partner needs.
Monitor and optimize MDF fund distribution and utilization to ensure the funds are used effectively and in line with marketing objectives.

Benefits

Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

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