Global Senior Alliance Marketing Manager - Technology Partners

Palo Alto Networks•Santa Clara, CA

10d•$152,000 - $245,500•Onsite

About The Position

The Global Senior Alliance Marketing Manager is the lead for the global strategy, planning, development, and execution of integrated marketing campaigns for our Technology Alliance Partners. This role encompasses developing comprehensive go-to-market awareness and demand generation strategies, creating alliance messaging and content, and identifying and influencing market opportunities, all while cultivating strong stakeholder relationships and analyzing results for the biggest impact. A deep understanding of both companies' product positioning and messaging, target markets, and go-to-market strategies is critical. This is an in office role 3 days/week in our HQ, Santa Clara CA

Requirements

Proven track record of success in a partner marketing role for a technology company with technical partners is required. Cybersecurity industry experience is preferred.
8+ years of enterprise marketing experience including partner marketing, product marketing, technical product marketing
4-year bachelor's degree in marketing or similar
Demonstrated pipeline impact of partnerships and programs
Excellent communication (written and verbal), reporting, and presentation skills
Ability to work in a highly cross-functional environment to drive outcome-based plans, programs, and execution
Understanding of a broad range of marketing activities, disciplines, and tactics, including digital marketing, content marketing and industry events
Highly motivated, self-starter that can build and launch programs and communications within budget and effectively manage multiple timelines
Ability to travel

Responsibilities

Lead the marketing strategy to achieve goals aligned to business objectives of the Global Strategic Alliances organization and marketing.
Develop joint marketing plans with clear strategies and the tactics to deliver results. Manage the execution of the plan and take ownership of the results, working with partners and internal stakeholders and partners to optimize marketing plans.
Drive the development of differentiated joint value propositions, messaging and positioning and content to engage customers and accelerate adoption of joint solutions.
Plan and execute world-class in-person events to build brand awareness, drive marketing qualified leads and pipeline.
Build and execute internal and external communications plans and strategies to increase awareness and Share of Voice in collaboration with Corporate Communications and SMEs, including blogs, press releases, and media outreach.
Drive proactive and streamlined collaboration cross-functionally with Alliances, Global Regions, PMM, Sales, and Partner Ecosystems teams to build consensus and deliver results that strengthen the business overall.
Build the strategy and ensure the execution of multi-channel, multi-partner marketing programs: working with global teams, extended stakeholder teams and partner teams to build integrated marketing plans.
Use AI to conduct research, complement marketing plans, streamline content creation, and analyze marketing performance, ensuring our joint initiatives with partners are data-driven and impactful.
Develop a world-class digital experience to engage leads and drive attendance to virtual events, including web site pages, the technology partner directory and partner microsites.
Develop account-based engagement and nurture programs with relevance to target accounts to derive value from top of the funnel demand generation investments.
Own the global marketing budget and set, track, and report progress against KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Conduct quarterly marketing reviews with key alliance executives (internal and partner) to review success and progress, identify gaps and maintain executive alignment and support.
Develop and maintain strong relationships with the alliance partner teams and internal stakeholders and motivate the partner to provide additional joint marketing opportunities.