Ironclad-posted 3 days ago
$165,000 - $205,000/Yr
Full-time • Mid Level
San Francisco, CA
501-1,000 employees

Ironclad’s partner ecosystem is growing quickly, and this role sits at the center of how we activate and amplify it. As our Senior Partner Marketing Manager, you’ll build and scale the programs that bring our Systems Integrator (SIs) and Independent Software Vendor (ISVs) partners to market—driving awareness, partner-sourced pipeline, adoption, and revenue. You’ll collaborate closely with Product Marketing, Partnerships, Professional Services, Growth Marketing, and Customer Marketing to turn joint value propositions into integrated campaigns, partner stories, and launch plays. This is a great role for someone who enjoys creating structure, strengthening relationships, and translating strategy into campaigns that deliver real impact.

  • Build and manage a scalable partner marketing strategy and campaign calendar across priority SIs and ISVs.
  • Design and execute end-to-end co-marketing programs (webinars, content, events, paid/social, field activations) that drive partner-sourced and influenced pipeline.
  • Own day-to-day partner marketing relationships, including MDF/Co-op planning, approvals, execution, and ROI tracking.
  • Develop joint messaging frameworks, narrative assets, campaign kits, case studies, solution briefs, and sales enablement materials that clearly articulate partner value.
  • Create and maintain self-serve partner resources and playbooks for internal teams and partner counterparts.
  • Partner with Growth Marketing on campaign operations (audiences, channels, cadences, attribution) and with Product Marketing on integration launch plays.
  • Establish consistent attribution and measurement with RevOps/Analytics and socialize insights with partners and internal stakeholders.
  • Support partner meetings, events, and field motions (up to ~20% travel).
  • 5–7+ years of experience in B2B technology marketing, with emphasis on partner or channel marketing.
  • Proven ability to build and execute co-marketing programs with ISVs and SIs, from planning through measurement.
  • Strong understanding of SaaS and platform ecosystems; able to translate technical concepts into clear, compelling value propositions.
  • Experience creating sales enablement materials and training that drive real adoption.
  • Excellent project management and stakeholder management across multiple concurrent initiatives.
  • Strong written and verbal communication skills; clear, crisp messaging and an executive-ready narrative instinct.
  • Strategic, data-driven approach to evaluating and improving marketing effectiveness.
  • Bachelor’s degree in Marketing, Business, or a related field.
  • Partner marketing experience in CLM or adjacent SaaS categories.
  • Experience scaling partner programs from inception to enterprise maturity.
  • Familiarity with partner portals and self-serve resource libraries.
  • Comfort working cross-functionally with sales, marketing, product, technical teams, and external partner counterparts.
  • 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
  • Market-leading leave policies, including gender-neutral parental leave and compassionate leave
  • Family forming support through Maven for you and your partner
  • Paid time off - take the time you need, when you need it
  • Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
  • Mental health support through Modern Health, including therapy, coaching, and digital tools
  • Pre-tax commuter benefits (US Employees)
  • 401(k) plan with Fidelity with employer match (US Employees)
  • Regular team events to connect, recharge, and have fun
  • And most importantly: the opportunity to help build the company you want to work at
  • UK Employee-specific benefits are included on our UK job postings
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