Senior Manager, Advertising Operations
About The Position
Join the LEGO Group as a Senior Manager of Advertising Operations and help to shape the future of data-drive marketing at one of the world's most beloved brands! In this role, you'll help build and evolve the Media Operations function to drive smarter, more connected, and more effective media across the world. This role combines critical thinking, cross-functional leadership, and deep media expertise to help shape our media approach in a fast-evolving digital landscape. You will play a key role in designing new media processes, deploying new ad tech, supporting our global in-housing journey, and ensuring high-impact campaigns deliver brand growth and measurable outcomes. Your expertise will be crucial in creating impactful digital media campaigns that resonate with our global audience. By building structure to innovative strategies and fostering collaboration across teams, you will help ensure alignment with both brand values and commercial objectives. Join us in crafting a future where creativity meets data-driven success!
Requirements
- Expert level experience ad operations, digital media, or programmatic marketing.
- Strong understanding of ad serving, trafficking, and campaign management across digital platforms.
- Hands-on experience with major ad tech and data tools (e.g., CM360, DV360, Meta, Amazon Ads, Trade Desk, Google Tag Manager, etc.).
- Proven ability to manage cross-functional projects, optimize workflows, and drive efficiency.
- A proactive approach with a passion for operational excellence.
Responsibilities
- Global Operations Strategy & Vision - Support the development and delivery of the LEGO Group's global media operations strategy, ensuring alignment with brand, marketing, and business priorities. Help drive a data-led, consumer-centric approach that improves media efficiency and effectiveness across markets.
- Ad Ops leadership - Be a leader in the global ad operations function, ensuring flawless campaign setup, delivery, and optimization across paid media channels. Define and maintain operational standards, SLAs, and QA processes to ensure accuracy and efficiency working with an external partner.
- Ad tech & Innovation - Oversee ad tech integrations (e.g., ad servers, DSPs, DMPs, analytics, verification tools). Partner with internal and external agency tech and data teams to evaluate new tools, streamline workflows, and support automation. Stay ahead of industry shifts (e.g., privacy, identity, AI) to future-proof our media operations.
- Team Leadership & Capability Building - Mentor team members on standard processes and executional excellence. Fostering a culture of collaboration, experimentation, and continuous learning across internal and external partners.
- Collaborator & Executive Influence - Serve as a trusted advisor on ad ops topics, collaborating with regional and local marketing teams, business units, and key partners to drive alignment and support consistent execution.
Benefits
- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
- Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Industry
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
