Manager, Advertising

Red Bull•Santa Monica, CA

About The Position

The Advertising Manager is tasked with assisting the Advertising Senior Manager in driving strategic direction, ensuring flawless execution, and conducting ongoing analysis of Red Bull's advertising campaigns. This role involves creating inspiring and engaging advertising campaigns that amplify the World of Red Bull and increase brand relevance among the next generation of consumers. The ideal candidate for this position should be a strategic and critical thinker with a natural ability to connect with consumers through advertising. They must also possess strong organizational and project management skills, be solution-oriented, and show enthusiasm for turning insights and learning into actionable strategies. The responsibilities of the Advertising Manager include supporting the strategic planning and execution of integrated campaigns designed to enhance both brand loyalty and product affinity (Brand and Can love). Additionally, they will work closely with key teams within the Sales and Marketing organization to create comprehensive marketing plans for Amazon campaigns. A successful candidate should have a deep appreciation for Red Bull's brand history, a commitment to advancing it, and a passion for learning and growing in a fast-paced environment.

Requirements

3+ years of marketing experience, preferably with an advertising agency or a lifestyle brand.
Fluency in English is required; additional language skills are considered an advantage.
A bachelor's degree is mandatory.
Proven success in developing innovative and creative campaigns that engage and inspire consumers.
Excellent communication skills, including written, verbal, and presentation abilities.
Strong analytical skills, particularly in understanding emerging digital landscapes.
Exceptional attention to detail.
Solid strategic thinking abilities, with the capacity to anticipate trends and transform insights into actionable strategies.
Expertise in planning, prioritizing, managing, and executing projects effectively.
An entrepreneurial mindset, characterized by a proactive "can-do" attitude, continuous learning, and application of best practices.
Ability to inspire, lead, and develop a team while working collaboratively within one.
A creative and innovative thinker.
Proven ability to work under pressure and meet strict deadlines.
Commitment to embodying and representing the Red Bull brand.

Responsibilities

CAMPAIGN MANAGEMENT & STRATEGY DEVELOPMENT Develop an integrated media strategy for local advertising campaigns by working closely with agency partners. This includes Media Strategy and Planning across Programmatic, Social Media, Search, and Out-Of-Home (OOH) platforms to create insightful, effective, and efficient plans that align with objectives.
Ensure all media plans are optimized to achieve goals around reach, awareness, impact, and audience engagement with Red Bull's target demographic, as well as overarching marketing objectives.
Collaborate cross-functionally to integrate Paid, Owned, and Earned media efforts seamlessly.
Coordinate with Consumer Insights teams to develop robust campaign measurement plans.
Successfully manage key advertising campaigns through project management while ensuring on-time, on-budget execution of all programs.
Oversee the launch, ongoing maintenance, and closure of campaigns.
Take responsibility for managing the overall campaign lifecycle timeline, including timelines created by third parties such as agencies.
Ensure the development of comprehensive, strategic, and insightful campaign briefs that inspire outstanding advertising campaigns.
Continuously analyze audience data, consumer insights, activation details, past campaign learnings, and best practices to improve and refine campaign briefs.
Support the ideation process for building the annual Advertising Business Plan.
Work closely with the Media Team to monitor and optimize campaign performance in real time.
Lead the creation and dissemination of detailed campaign reports that outline results, lessons learned, and best practices.
Constantly evaluate and analyze the effectiveness of campaigns and programs to refine strategies for future initiatives.
Drive the implementation of creative-specific Brand Studies to measure growth and evolution within key campaigns.
Ensure compliance with data integration and relevant regulations during campaign execution.
Collaborate internally with key Sales and Marketing functions to craft holistic marketing programs that align with national Red Bull priorities and focus on specific products, occasions, or consumer activations.
Partner with media and eCommerce teams to develop a comprehensive advertising investment strategy for Amazon.com that supports lower funnel marketing metrics such as purchase conversion and customer loyalty.
MEDIA AGENCY MANAGEMENT Manage the media agency in developing media strategies that effectively achieve objectives.
Assist the Senior Director of Advertising with annual media planning and reviews.
Aid the Senior Director of Advertising in conducting the annual evaluation of the media agency.
CREATIVE DEVELOPMENT Responsible for motivating the team to develop and/or source all creative materials required to ensure timely and strategic campaign launches.
Accountable for managing the creative development process across various channels, including Social Media, WebTV, Digital Display, SEM, TV, Out-of-Home (OOH), and Radio advertising.
Ensure that all creative outputs align with established brand standards.
Review all creative work through the mandatory legal process to ensure proper ATL clearance is achieved.
Conduct quality assurance (QA) checks and proofread all assets for accuracy and consistency.
Serve as the strategic point of contact (POC) for all creative agency partners.
Oversee the facilitation of the creative review and approval process from initial concept development through production, trafficking, and final launch.
Inspire and guide teams to reimagine the creative development process by identifying gaps and opportunities within current efforts, while assessing and showcasing creative examples to continually elevate consumer-facing communications.
Ensure comprehensive and accurate budget management and tracking throughout the concepting and production phases.
CROSS FUNCTIONAL COLLABORATION AND PARTNERSHIPS Lead ongoing collaboration with stakeholders across departments throughout the campaign process, including briefing, creative development, launch, optimization, results analysis, and key learnings.
Gather strategic input from relevant cross-departmental stakeholders such as Brand, Sports, Culture, Media House, and Shopper Marketing.
Foster a collaborative and professional working relationship with all agency partners.
FUTURE THINKING Consistently monitor industry trends and competitive activities to ensure we remain at the forefront and can incorporate innovative thinking into our campaigns.
Continuously advocate for innovation from agencies, emphasizing emerging technologies, new creative formats, and beta opportunities.
PEOPLE MANAGEMENT Establish the objectives, key results, processes, timelines, required resources, and workflows necessary to ensure the team functions at a high level.
Ensure that Advertising Specialists develop campaigns that are aligned with business priorities and driven by consumer insights while maintaining brand consistency and adhering to brand standards.
Motivate Advertising Specialists to execute their campaigns effectively, encouraging them to meet and exceed their goals.
Provide ongoing mentorship and coaching to support their professional growth and development.
Cultivate a high-performing, creative, and results-driven team culture.