Senior Manager, Ad Partnership Management

Wal-Mart•Hoboken, NJ

41d•$108,000 - $234,000

About The Position

At Walmart, we embrace the connection between supplier brands, agencies, and retail shoppers at unmatched scale. As primary stewards of our brand promise, "Save Money. Live Better," Walmart Connect works with the most talented partners in the industry to engage the more than 150M households (90% of Americans) who shop with us weekly. There is no better time to be part of Walmart Connect (WMC)-Walmart's media & advertising business-at a moment when retail media is rapidly transforming how brands reach consumers. With omnichannel measurement, first-party data, and a growing set of ad products, Walmart Connect is scaling at speed across every segment of the marketplace. As part of this evolution, the Independent Agency ecosystem represents one of our highest-potential growth opportunities. With thousands of small and mid-sized agencies operating across the U.S., WMC is focused on educating, activating, and expanding adoption within this diverse and fast-moving community. The Senior Manager, Ad Partner Management - Independent Agencies, will lead a team dedicated to driving that growth through proactive outreach, scaled education, strategic enablement, and ongoing relationship management with Independent Agencies of all sizes and specialties. If you are energized by building programs from the ground up, scaling sales motions, and helping agencies unlock growth through retail media, this role sits at the center of a high-visibility, high-impact initiative shaping the next era of Walmart Connect.

Requirements

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Nice To Haves

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Responsibilities

Lead Independent Agency Strategy & Growth: Set the vision, strategy, and operating plan for WMC's Self-Service Independent Agency program, ensuring robust engagement across new, existing, and lapsed Independent agencies. Identify high-potential agency cohorts, regional clusters, and vertical opportunities to accelerate Walmart Connect adoption.
Drive Scaled Education & Evangelization Build and implement scalable frameworks to educate agencies on WMC value props, activation best practices, campaign optimization, and product roadmap awareness. Design repeatable playbooks, office hours, webinars, and self-serve learning modules that elevate agency performance and confidence.
Accelerate Activation & Incremental Investment Oversee proactive outreach to Independent Agencies to drive onboarding, stimulate repeat investment, and expand usage of self-service tools. Partner closely with Sales Enablement, Product Marketing, and Operations to ensure agencies have the materials, insights, and training needed to grow.
Manage a High-Performing Team Lead, coach, and develop a team of Partner Managers and Specialists focused on scaled account management, education, and activation. Establish clear goals, dashboards, and performance metrics to drive accountability and consistent growth across the portfolio.
Enhance Cross-Functional Collaboration Work with Product, Marketing, Operations, and Measurement to relay agency feedback, influence roadmaps, and shape the future of self-service tools. Partner with internal data and analytics resources to track adoption trends, identify whitespace, and measure program impact.
Represent WMC Within the Independent Agency Ecosystem Develop strong relationships with agency owners, media directors, and platform leads to position WMC as a trusted, strategic partner. Attend industry events, represent WMC at Independent Agency conferences, and help expand our presence within this growing network.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.

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