Senior Manager, Account Management

Mattel•El Segundo, CA

2d•$148,000 - $186,000

About The Position

The team is looking for a Sr. Manager, Account Management to lead a multi-disciplined account team across traditional and digital account services and creative strategies across multiple lines of business.

Requirements

8+ years in marketing, advertising, operations, or program management leading cross-functional teams
Strategic thought leader with ability to understand business pain points from Executive team and Key Stakeholders across all functions
Highly analytical and creative mind with ability to distill complex concepts and ideas into succinct solutions
Depth of understanding of industry, category, and media landscape
Strong interpersonal skills that encourage cooperation and problem solving
Possess a growth mindset, positive attitude and a passion to succeed in a fast-paced, matrixed organization
Inspiring, motivating, empathetic team leader
Relentless curiosity, creating a culture of insight and innovation

Responsibilities

Leads audience-focused (kid or adult/shopper) content and digital – led marketing initiatives within the Innovation Brand Creative team and in collaboration with Global Marketing, to drive strategic thought leadership and act as a catalyst to inspire and unlock breakthrough work.
Leads development of franchise tentpoles that will consist of cross-category promotions, collaborations and activations.
Collaborates with Marketing to ensure clarity of understanding, clear prioritization and required inputs of Marketing briefs for assigned programs to intake into the pod via aligned and approved SLAs.
Crafts and oversees development of inspirational creative briefs for specific audiences and platforms that springboard creative development with rich, consumer-centric, idea-led territories that ignite cross-functional collaboration and ideation, including potential insights/narratives for adult collector collaborations.
Leads brainstorms and ideation sprints, in collaboration with relevant cross-functional partners, that yield actionable ideas to pursue.
Manages strategic and creative direction for external agency partners and vendors to ensure clarity and consistency of direction, efficiency and effectiveness of resources and, ultimately, ensure outcome meets business needs.
Develops annual/seasonal tentpole programs, such as retail programs, content-led activations, etc.
Leads development of regular updates to Senior and Executive leadership on project progress.
Partners with Marketing, Project Management and Production team on all projects to ensure work meets business objectives, is on time and on budget.
Galvanizes cross functional team to nurture and amplify ideas, big and small.
Participates in category and ecommerce long-range planning to provide marketing communications expertise to drive business goals.
Collaborates daily with brand and product marketing and ecommerce teams to maintain thorough understanding of the business, influencing and being influenced by current market, category and brand dynamics.
Leads development and presentation of creative strategy and organizing ideas to global markets and commercial teams for feedback and alignment at key stages of development, including pan-brand shopper campaigns.