Senior Manager, Account Based Marketing (ABM)

OneTrust•Atlanta, GA

40d•Hybrid

About The Position

We're looking for a strategic and experienced Senior Manager of Account-Based Marketing (ABM) to lead and scale our global ABM efforts. This leader will report to the VP of Global Demand Marketing and will be responsible for owning end-to-end ABM strategy, driving measurable impact on pipeline, and partnering closely with sales and cross-functional teams to prioritize and execute programs. This role is ideal for a data-driven marketer who is passionate about delivering targeted, high-impact experiences to enterprise accounts.

Requirements

8-10+ years of SaaS marketing experience, with at least 5 years in ABM roles
Proven success building and scaling ABM programs with measurable pipeline impact
Strong proficiency with ABM tech stacks (6sense, Salesforce, custom content platforms)
Experience presenting to executive stakeholders and translating complex data into actionable insights
Adept at managing cross-functional initiatives and aligning multiple stakeholders around shared goals
Strategic thinker with a hands-on approach and a bias for action
Thrives in a fast-paced, results-oriented environment and can manage multiple complex projects simultaneously

Responsibilities

Lead the strategic development and execution of a multi-tiered ABM program across key enterprise segments and verticals
Build and scale a repeatable, strategic ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities
Co-own demand generation for ABM-both inbound and outbound-for multiple product lines and buying centers
Develop an integrated, account-first marketing mix to engage buying committees across the customer lifecycle
Drive deep buyer insights across target accounts, including pain points, personas, buying groups, and technographics
Collaborate with cross-functional marketing teams (content, digital, product, field) to develop campaigns, content, and events tailored to ABM goals
Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation
Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution
Use market signals and intent data to drive proactive cross-functional alignment around messaging, launches, and campaign timing
Drive reporting, insights, and performance storytelling using ABM technology platforms such as 6sense and Salesforce