Senior Manager, ABM Campaigns

AppZen•San Jose, CA

13d•$140,000 - $190,000

About The Position

AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. To learn more, visit us at www.appzen.com . As we re-engage the market and accelerate enterprise customer acquisition, we’re looking for a Senior Manager, ABM Campaigns to design and execute targeted, account-centric programs that fuel high-quality pipeline across priority segments and industries. This role is critical to scaling our revenue engine. You’ll build orchestrated campaigns for 1:1, 1:few, and 1:many ABM motions, working hand-in-hand with AEs, SDRs, Product Marketing, and RevOps to influence buying committees and progress strategic accounts. This is a hands-on, strategic role reporting directly to the Senior Director of Demand Generation. The ideal candidate has deep ABM and enterprise campaign experience, thrives in complex GTM environments, and knows how to turn insights into multi-threaded engagement across channels.

Requirements

5–7 years of B2B marketing experience with a strong emphasis on account based marketing, enterprise campaigns, or sales-aligned GTM motions.
Proven track record building orchestrated ABM programs that generate and accelerate enterprise pipeline.
Strong understanding of buying groups, sales cycles, and how to influence accounts at different stages.
Proficiency with ABM tools such as 6sense, HubSpot/Marketo, Salesforce, LinkedIn Ads, and sales engagement platforms.
Strong analytical skills—comfortable evaluating account-level insights, funnel metrics, and ROI.
Experience partnering deeply with SDR and Sales teams to execute coordinated account motions.
Excellent project management, prioritization, and cross-functional communication skills.
A test-and-learn mindset and willingness to roll up your sleeves.

Responsibilities

Develop and execute account-centric GTM programs across 1:1, 1:few, and 1:many tiers aligned to ICP, segments, and target account lists.
Partner closely with AEs and SDRs to design multi-step, multi-channel plays that drive engagement across entire buying committees.
Build integrated campaigns leveraging paid social, email nurtures, direct mail, events, content, and 6sense intent signals.
Use account intelligence to tailor messaging, sequences, and assets for priority accounts.
Create campaign briefs, timelines, and action plans in collaboration with Content, PMM, and Ops.
Work side-by-side with Sales and SDR leadership to ensure alignment on targets, messaging, follow-up tactics, and success metrics.
Launch coordinated outbound + inbound plays tied to account signals, product launches, and field events.
Partner with Field Marketing to support regional events and account-based activations.
Ensure SDRs have stage-appropriate talking points, outreach sequences, and triggers for timely follow-up.
Track account engagement, pipeline influence, and conversion metrics using HubSpot/Marketo, Salesforce, GA4, and 6sense.
Analyze performance across tiers and channels; surface insights that guide improvements and next-best actions.
Own reporting for assigned programs, highlighting full-funnel performance, account progression, and ROI.
Continuously refine targeting, sequencing, and content based on behavioral and intent data.