Senior Lifecycle Marketing Manager

Paytient•Columbia, MO

33d

About The Position

We are seeking a highly strategic, growth-focused, and technical Senior Lifecycle Marketing Manager to join our team. This pivotal, high-impact role is the lead architect for our customer journey, focused on designing and optimizing the systems that power our full-funnel, end-to-end lifecycle strategy. You will be the lead strategist for high-impact growth initiatives, owning the customer journey from awareness and acquisition (TOF) through retention and loyalty. You will help elevate our current Marketing Operations team from campaign operators to strategic partners by providing the blueprint, tools, and data models for a truly full-funnel, growth-oriented lifecycle program. Your core focus will be on building and scaling our Conversion Rate Optimization (CRO) program, leading the adoption of new personalization technologies, and mastering our audience data to define complex, high-value cohorts. We need a strategic builder who can design the optimal customer blueprint and lead the charge on execution across the full lifecycle.

Requirements

Experience & Track Record: 7+ years of progressive experience in Lifecycle Marketing or Marketing Operations, with a clear track record of hands-on execution to strategic program and systems design.
Technical Expertise: Expert-level proficiency in architecting and scaling programs within a major Marketing Automation Platform (MAP) like Iterable, HubSpot, Marketo, or Braze. Significant hands-on experience is required—you must know how to build campaigns flawlessly to design a scalable system for others.
Growth & CRO Ownership: Proven track record of successfully building and managing a Conversion Rate Optimization (CRO) or landing page testing program, including tool selection and implementation.
Deep Analytical Acumen: Deep technical and analytical skills. You are a systems-thinker, comfortable with data models, system integrations, and APIs. You can dig into data, find the "why," and tell a compelling story with it. Proficient in building reporting in data visualization tools (e.g., Looker, Tableau).
Strategic Builder Mindset: You thrive on designing scalable systems and solving complex, ambiguous problems. You can set the vision and lead the technical execution of major, cross-functional projects.
Technical Design & Coding Standards: Functional experience using HTML and CSS in a visual development environment.

Nice To Haves

Experience in a high-growth startup environment.
Proficiency using SQL in a BI tool (e.g., Looker, Tableau).
Previous experience in B2B2C, healthcare tech, or fintech industries.
Familiarity with Customer Data Platforms (CDPs) like Segment or Tealium.

Responsibilities

Establish & Lead the CRO Program: Partner with Marketing teammates to design, build, and scale our comprehensive A/B and multivariate testing program with a critical focus on landing pages and primary conversion points. You will define success metrics, lead cross-functional conversations, and manage the tools necessary to unlock significant user acquisition and conversion growth.
Drive Full-Funnel Strategy & Execution: Lead the strategic vision and execution across key milestones in the customer lifecycle. This includes designing dynamic, multi-touch segmentation to move beyond batch-and-blast campaigns and implementing the lead-scoring models that power growth throughout the funnel.
Partner on Product Growth & Utilization: Serve as the key marketing liaison with Product and Product Marketing Management (PMM) teams. You will launch and drive adoption for new features, develop campaigns to increase product utilization goals, and ensure the customer journey effectively integrates product milestones.
Define the Operational Data Strategy: Partner with senior leadership (Marketing, Data, Product) to define the critical role of data in our operational strategy. You will architect the segmentation and data models used for execution, embedding analytics and cohort-level insights directly into the planning process.
Analyze & Optimize Performance: Establish and monitor full funnel KPIs in partnership with the Marketing and cross functional groups. You will build dashboards and deliver regular, insight-driven reports to leadership on program performance, cohort analysis, and testing results to uncover the 'why' behind the numbers.
Lead Transformational Initiatives: Architect and build our future-state workflows and systems to support full-funnel growth. This includes leading complex projects such as implementing new technologies and mastering audience data.