Wells Fargo is seeking a Senior Lead Product Manager – Affluent Deposits to help shape the strategic direction and evolution of Prime and Premier Checking products within the Consumer & Small Business Deposits organization. This role will lead the development of differentiated product value propositions, customer experiences, and go-to-market strategies designed to drive sustainable balance growth and high customer satisfaction. As a senior member of the product team, you will operate with a strong P&L-owner mindset, serving as a key arbiter of product-level economics. While this role does not carry direct P&L ownership, it is accountable for defining and owning the economic narrative of the portfolio—evaluating tradeoffs across growth, pricing, customer experience, risk, and funding objectives to inform leadership decision-making. This individual will be responsible for setting product strategies and roadmaps that are customer-centric, financially sound, and competitive in the marketplace. This includes managing Prime and Premier Checking, conducting market and competitive analysis, driving product innovation, and partnering closely with cross-functional teams to ensure regulatory compliance and execution excellence. Success in this role requires strong strategic judgment, financial rigor, and the ability to guide stakeholders toward informed, data-driven outcomes aligned with enterprise priorities. Learn more about the career areas and business divisions at wellsfargojobs.com. In this role, you will: Develop and drive strategy for consumer deposit products, including Prime and Premier Checking, spanning products, solutions, and end‑to-end customer experiences Serve as the de facto owner of the product roadmap, ensuring alignment across strategic objectives, customer needs, economic outcomes, and delivery priorities Lead product design and lifecycle management for defined customer segments in close partnership with key business and functional stakeholders Provide overall product management leadership and strategic direction for consumer checking products (Prime and Premier Checking) and associated experiences Evaluate and arbitrate trade-offs across growth initiatives, pricing strategies, experience investments, and risk considerations in partnership with Finance and Risk leaders Provide vision, expertise, and strategic guidance to senior leadership on innovative products and solutions that meet evolving customer needs Analyze customer insights, market and competitive dynamics, trends, regulatory requirements, and risk considerations to inform product strategy, design, and experience delivery Develop and influence business plans, success metrics, requirements, and change initiatives across multiple teams and organizations Articulate product vision and strategy, define scope, establish measurable outcomes, and guide the evolution of deposit products, solutions, and experiences Engage and influence leaders, stakeholders, subject matter experts, and delivery teams across the enterprise to drive alignment and execution Act as a senior thought partner to executive leadership by shaping agendas, framing decisions, influencing outcomes, and driving strategic clarity
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees