Senior Lead Product Manager Rewards Redemption

Wells Fargo & CompanyCharlotte, NC
6dHybrid

About The Position

Wells Fargo’s Credit Card Loyalty & Rewards team is modernizing our end‑to‑end rewards experience. We’re seeking a Senior Lead Product Manager to lead the strategy and delivery of redemption experiences—from points‑for‑merchandise and cash‑back to travel and merchant partner redemptions. You’ll own a critical slice of the loyalty stack, partnering across Product, Technology, Risk, Marketing, and Operations to launch customer‑loved features with measurable business outcomes.

Requirements

  • 7+ years of Product Management, product development, strategic planning, process management, change delivery, or agile product owner experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

  • Loyalty, rewards, credit card or payments ecosystem experience—especially in redemption (e.g., cash‑back, gift cards, travel, merchandise, statement credit).
  • Experience with partner/merchant integrations and third‑party vendor management (contracts, SLAs, operational playbooks).
  • Working knowledge of risk and control frameworks in financial services (model/ops risk, privacy, data governance, change management).
  • Familiarity with experimentation (A/B testing), product analytics, and funnel optimization.
  • Comfort with APIs, platform capabilities, and technical trade‑offs to guide solutioning with engineering.
  • Executive presence and clear decision‑making in complex, cross‑functional environments.
  • Demonstrated experience shipping customer‑facing digital products end‑to‑end with measurable impact.
  • Strong skills in requirements/story writing, backlog management, and prioritization using data and risk considerations.
  • Proven ability to influence without authority across Technology, Design, Risk, Operations, and external partners.
  • Excellent written and verbal communication; executive‑ready storytelling and status reporting.

Responsibilities

  • Deliver features end‑to-end: Drive discovery, requirements, user stories, acceptance criteria, and release planning; steward initiatives from ideation through production with strong change management.
  • Elevate the customer experience: Improve findability, transparency (values, fees, restrictions), and conversion across redemption flows; champion accessibility and inclusive design.
  • Integrate partners and platforms: Coordinate with internal platforms and external vendors to enable new redemption types and catalogs; ensure reliability, performance, and scale.
  • Measure what matters: Establish dashboards for funnel conversion, NPS/CSAT, breakage, liability, and unit economics; run A/B tests and experiments to optimize outcomes.
  • Manage risk & compliance: Embed risk, controls, and policy requirements into product design and delivery; ensure audit readiness and operational excellence.
  • Lead change at scale: Align cross‑functional stakeholders, communicate decisions crisply, and drive adoption with training, communications, and readiness plans for impacted teams.
  • Influence at the senior level: Provide clear business cases, trade‑off analyses, and status updates for executive stakeholders.
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