Senior Lead - DTC Retail Marketing

On • Portland, OR

13d

About The Position

As the Senior Lead - Retail Marketing, you will architect, build, and own the full retail marketing strategy for our North American direct-to-consumer (DTC) store fleet, establishing the foundational frameworks and annual roadmap for a new function. This mission is critical to scaling our brand experience, driving traffic and awareness, and ensuring premium brand expression across all physical touchpoints in a period of rapid retail expansion. Reporting to the Head of Brand Experience, North America, with a dotted line into the Head of Retail, AMER, you will operate as a key orchestrator, leading extensive cross-functional alignment, and positioning the function for future people leadership.

Requirements

• You bring 7+ years of experience defining and driving retail marketing for a multi-door fleet, preferably at a global fashion apparel or sportswear brand
• You are an expert at building net-new functions and foundational frameworks from the ground up, with a track record of setting processes and strategic principles for scale
• Demonstrated ability to be a strong cross-functional leader who can influence and align diverse stakeholders (Visual Merchandising, Digital, Retail Operations) without direct authority
• Exceptional ability to translate complex brand strategy into simple, clear, and high-impact in-store consumer experiences that drive traffic and conversion
• Proven success in developing and executing comprehensive marketing strategies for new store openings and building scalable launch playbooks
• Experience operating in a fast-paced, matrixed environment where you anticipate issues, balance necessary trade-offs, and synthesize various perspectives to achieve the best outcome for the organization

Responsibilities

• Define and build the North America DTC Retail Marketing function from scratch, establishing the core frameworks, processes, and strategic principles for the growing fleet
• Own the annual regional retail marketing strategy and roadmap, ensuring campaign alignment, fleet tiering, and a consistently premium brand expression in-store
• Translate the global retail marketing strategy into a regionally relevant and actionable calendar that integrates local needs, new store openings, and seasonal moments
• Develop the comprehensive in-store messaging strategy, including storytelling hierarchy, seasonal direction, and integration of global and regional campaigns
• Lead the end-to-end marketing strategy for all new store openings, including pre-launch awareness, launch moments, and early lifecycle marketing, and build reusable playbooks for scale
• Partner closely with the Digital Marketing team to define and execute the digital-integration strategy that successfully drives awareness and traffic to the store fleet
• Drive retail team enablement and clear communications, ensuring store teams have full clarity on upcoming marketing priorities and execution needs
• Define the community marketing and high-level event strategy for DTC Retail, collaborating with the Community and Events teams (not owning direct execution)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed