Senior Integrated Planner - Ptarmigan Media

Omnicom Media Group US

3d•$70,000 - $85,000•Hybrid

About The Position

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. Overview Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With unmatched knowledge of the financial industry and B2B2C marketplace, we develop innovative, strategic media solutions for more than 80 global financial services clients. Our people are our greatest asset—their expertise, curiosity, and entrepreneurial energy fuel our success. They shape our culture, advance our capabilities, and power the cutting-edge solutions that help our clients grow. As we expand our New York office, we’re seeking dynamic, forward-thinking talent to join our team. If you're passionate about financial services, media strategy, and pushing the boundaries of what's possible, we want to meet you. This is an exciting opportunity to contribute to a collaborative, fast-paced environment where your ideas will drive meaningful impact. We offer a platform for growth, a supportive team culture, and the opportunity to work with some of the most respected brands in financial services.

Requirements

2.5+ years media planning & buying experience at a media agency
Working knowledge of full-funnel, cross-channel media including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio
Ability to recommend and implement innovative channel and process improvements
Strong analytical skills with ability to evaluate digital performance and report on KPIs across multiple tactics
Proven negotiation skills that drive incremental value for clients
Proficiency in tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, etc.
Ability to build and maintain strong, strategic relationships with media partners
Exceptional written, verbal, and presentation skills
Collaborative team player with a consultative mindset and willingness to challenge the status quo
Ability to manage multiple priorities in a fast-paced environment while maintaining excellent attention to detail
Advanced proficiency in Microsoft Office

Nice To Haves

Financial Services experience preferred but not required

Responsibilities

Manage day-to-day stewardship of client business
Develop media plan recommendations across both tactical and high-impact/custom activations to meet client goals
Support and analyze campaign performance, delivering insights, key takeaways, and optimization recommendations
Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
Guide junior team members in developing clear, strategic RFPs to inspire innovative and first-to-market media partner proposals
Maintain visibility into all active projects across planning, digital, and investment teams
Respond to client needs with speed, clarity, and professionalism
Assist in building project timelines and coordinating cross-team inputs to ensure deadlines are met