Senior Integrated Marketing Manager

Expedia Group • Seattle, WA

2d

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Senior Integrated Marketing Manager – Hotels.com About the Team We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. The Integrated Marketing team is responsible for owning the end – to – end brand strategy, planning, and execution of key initiatives for Expedia, Hotels.com and Vrbo. We’re looking for a Senior Integrated Marketing Manager who will lead the oversight and execution of global brand campaigns and partnership activation campaigns for Hotels.com. This role is central in bringing our creative ideas to life—coordinating across teams, managing multiple agency partners, ensuring flawless execution, and maintaining operational excellence. In addition to operational leadership, this role plays a key part in upholding strategic and creative excellence—ensuring every campaign delivers against brand goals, resonates with audiences, and ultimately drives measurable business impact. You’ll thrive here if you’re highly detail‑oriented, exceptionally organized, calm under pressure, and energized by solving complex challenges.

Requirements

• 7–10 years of experience in integrated marketing, campaign management, or production/operations within an agency or in‑house brand team.
• Strong experience managing multi‑channel marketing campaigns across global markets.
• High attention to detail and exceptional organizational skills with the ability to juggle multiple priorities and deadlines.
• Strong creative instincts with the ability to recognize effective storytelling, identify gaps, and uphold a high quality bar.
• Ability to interpret creative performance data and apply insights to improve future work.
• A solutions‑oriented mindset and calm, resourceful approach under pressure.
• Experience working with and managing creative agencies.
• Excellent communication and cross‑functional leadership skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

Responsibilities

• Campaign Execution & Operations Lead day‑to‑day execution of global brand and partnership campaigns from creative development through launch and optimization.
• Manage creative and production agencies, ensuring they deliver high‑quality work on time and on budget.
• Oversee deliverables, trafficking, spec sheets, creative rotations, timelines, and production workflows.
• Coordinate leadership reviews, ensuring clarity in inputs, next steps, and decision‑making.
• Partner with media and analytics teams to support creative testing plans, optimized rotations, and performance learnings.
• Drive operational rigor—consistently simplifying complexity, eliminating ambiguity, and improving process efficiency.
• Strategic & Creative Excellence Partner with senior peers to align campaign execution with overarching brand strategy, ensuring global consistency and local relevance.
• Ensure creative work reflects Hotels.com’s brand voice, sharp strategic positioning, and differentiated role in the category.
• Maintain a high bar for creative excellence—reviewing assets for effectiveness, cultural resonance, and ability to break through.
• Leverage insights, data, and audience understanding to influence creative direction and shape stronger, more impactful campaigns.
• Cross‑Functional Partnership Collaborate with partners across Legal, Creative, Product, Media, PR, Social, Influencers, Affiliates, CRM, and Performance Marketing to extend campaigns across the entire customer journey.
• Serve as the central hub for cross‑functional alignment—driving clarity across timelines, requirements, approvals, and deliverables.
• Maintain accurate project tracking, documentation, and communication for internal teams, markets, and agencies.
• Performance & Continuous Improvement Partner with analytics teams to track creative performance, measure campaign impact, and understand what’s resonating with travelers.
• Ensure campaigns deliver against brand and business goals, including awareness, consideration, traffic, and revenue KPIs.
• Use testing, insights, and performance data to inform creative optimization and future campaign iterations.
• Identify opportunities to refine processes, drive efficiency, and uplevel the quality and impact of Hotels.com marketing.

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees