Senior Integrated Marketing Manager, Telehealth

FSAStore.com

16d•$120,000 - $145,000•Remote

About The Position

We are seeking a strategic, results-driven Senior Integrated Marketing Manager to lead the end-to-end marketing strategy for our digital health brand. This role will be responsible for shaping how the brand shows up across channels, driving customer acquisition and engagement, and translating business goals into integrated, measurable marketing programs. This is a highly visible role that partners closely with Digital Health, Sales, Product, Creative, Growth, and Operations to ensure our telehealth offering is clearly differentiated, well-positioned, and driving meaningful impact. The ideal candidate blends strong strategic thinking with hands-on execution and thrives in a fast-paced, cross-functional environment.

Requirements

Minimum of 6–8+ years of experience in integrated marketing, brand marketing, or growth marketing
Experience in leading strategy and execution for a consumer-facing telehealth or subscription brand required.
Strong understanding of omnichannel marketing and customer journey design
Ability to translate complex offerings into clear, compelling messaging
Data-driven mindset with experience using insights to guide strategy and decisions
Excellent communication and stakeholder management skills
Comfortable operating with ambiguity and building structure where needed

Responsibilities

Own the integrated marketing strategy for the telehealth brand, aligned to business objectives and growth targets
Define target audiences, positioning, and messaging frameworks that clearly articulate the brand’s value proposition
Develop annual and quarterly marketing plans that balance brand building with performance outcomes
Lead the planning and execution of cross-channel campaigns spanning email, paid media, onsite experiences, partnerships, and owned channels
Translate product launches, feature updates, and clinical offerings into compelling go-to-market plans
Ensure campaigns are cohesive, on-brand, and optimized across the full customer journey
Partner closely with Product and Clinical teams to align marketing strategy with roadmap priorities
Collaborate with Creative, Content, and UX teams to deliver high-quality assets and experiences
Work with Growth and Analytics teams to inform targeting, measurement, and optimization
Define success metrics and KPIs across awareness, acquisition, conversion, and retention
Report and analyze campaign performance and customer insights to inform iteration and optimization
Use data to make trade-offs, prioritize initiatives, and continuously improve impact
Manage timelines, dependencies, and stakeholder communication across initiatives
Balance strategic planning with day-to-day execution to ensure consistent delivery
Identify opportunities to improve processes, scalability, and efficiency over time