Senior Manager Integrated Marketing

Republic Services•Phoenix, AZ

About The Position

POSITION SUMMARY: The Senior Manager, Integrated Marketing leads the development and execution of comprehensive 360-degree marketing campaigns to drive growth, retention and cross-sell opportunities. The incumbent oversees campaign creation across both digital and traditional channels, including paid and owned media. Reporting to the Director of Marketing, this position collaborates with key stakeholders to understand business objectives, then partners with agency partners, Digital Marketing, Brand, and other cross-functional teams to design and implement effective campaigns within approved budgets and timelines. The Senior Manager, Integrated Marketing is accountable for campaign strategy, program performance, analytics, content development and delivery of actionable insights that drive continuous optimization and business results. ABOUT THE COMPANY Republic Services, Inc. (NYSE: RSG) is a leader in the environmental services industry. We provide customers with the most complete set of products and services, including recycling, waste, special waste, hazardous waste and field services. Our industry-leading commitments to advance circularity and support decarbonization are helping deliver on our vision to partner with customers to create a more sustainable world. In 2023, Republic’s total company revenue was $14.9 billion, and adjusted EBITDA was $4.4 billion. We serve 13 million customers and operate more than 1,000 locations, including collection and transfer stations, recycling and polymer centers, treatment facilities, and landfills. Although we operate across North America, the collection, recycling, treatment, or disposal of materials is a local business, and the dynamics and opportunities differ in each market we serve. By combining local operational management with standardized business practices, we drive greater operating efficiencies across the company while maintaining day-to-day operational decisions at the local level, closest to the customer. Our customers, including small businesses, major corporations and municipalities, want a partner with the expertise and capabilities to effectively manage their multiple recycling and waste streams. They choose Republic Services because we are committed to exceeding their expectations and helping them achieve their sustainability goals. Our 41,000 team members understand that it's not just what we do that matters, but how we do it. Our company values guide our daily actions: Safe: We protect the livelihoods of our colleagues and communities. Committed to Serve: We go above and beyond to exceed our customers’ expectations. Environmentally Responsible: We take action to improve our environment. Driven: We deliver results in the right way. Human-Centered: We respect the dignity and unique potential of every person. We are proud of our high employee engagement score of 86. We have an inclusive and diverse culture where every voice counts. In addition, our team positively impacted 4.6 million people in 2023 through the Republic Services Charitable Foundation and local community grants. These projects are designed to meet the specific needs of the communities we serve, with a focus on building sustainable neighborhoods. STRATEGY Republic Services’ strategy is designed to generate profitable growth. Through acquisitions and industry advancements, we safely and sustainably manage our customers’ multiple waste streams through a North American footprint of vertically integrated assets. We focus on three areas of growth to meet the increasing needs of our customers: recycling and waste, environmental solutions and sustainability innovation. With our integrated approach, strengthening our position in one area advances other areas of our business. For example, as we grow volume in recycling and waste, we collect additional material to bolster our circularity capabilities. And as we expand environmental solutions, we drive additional opportunities to provide these services to our existing recycling and waste customers. Recycling and Waste We continue to expand our recycling and waste business footprint throughout North America through organic growth and targeted acquisitions. The 13 million customers we serve and our more than 5 million pick-ups per day provide us with a distinct advantage. We aggregate materials at scale, unlocking new opportunities for advanced recycling. In addition, we are cross-selling new products and services to better meet our customers’ specific needs. Environmental Solutions Our comprehensive environmental solutions capabilities help customers safely manage their most technical waste streams. We are expanding both our capabilities and our geographic footprint. We see strong growth opportunities for our offerings, including PFAS remediation, an increasing customer need. SUSTAINABILITY INNOVATION Republic’s recent innovations to advance circularity and decarbonization demonstrate our unique ability to leverage sustainability as a platform for growth. The Republic Services Polymer Center is the nation’s first integrated plastics recycling facility. This innovative site processes rigid plastics from our recycling centers, producing recycled materials that promote true bottle-to-bottle circularity. We also formed Blue Polymers, a joint venture with Ravago, to develop facilities that will further process plastic material from our Polymer Centers to help meet the growing demand for sustainable packaging. We are building a network of Polymer Centers and Blue Polymer facilities across North America. We continue to advance decarbonization at our landfills. As demand for renewable energy continues to grow, we have 70 landfill gas-to-energy projects in operation and plan to expand our portfolio to 115 projects by 2028. RECENT RECOGNITION Barron’s 100 Most Sustainable Companies CDP Discloser Dow Jones Sustainability Indices Ethisphere’s World’s Most Ethical Companies Fortune World’s Most Admired Companies Great Place to Work Sustainability Yearbook S&P Global Why Work With Us Republic Services is a place where your effort is always appreciated and your teammates always have your back. When you give us your best, we give you ours. We’re constantly investing in new tools and technology that allow you to do your job safely and effectively. We offer plenty of opportunities to learn and grow within your role. And when we say “Sustainability in Action,” we mean it. Together, we’re leaving the world better than we found it through the work we do every day. Are you in? Keep reading to learn more about the position we’re hiring for.

Requirements

Ability to translate business objectives into marketing strategies.
Proven track record of developing and implementing successful multi-channel marketing campaigns.
Strong analytical skills with experience setting KPIs and measuring campaign performance.
Excellent program management abilities with experience managing multiple campaigns simultaneously.
Superior communication and presentation skills with the ability to influence at all levels of the organization.
Minimum of 7 - 10 years experience in marketing or relevant work experience.
People and agency management experience.

Responsibilities

Lead the development of integrated marketing campaigns across growth, retention, and cross-sell initiatives.
Lead, mentor and develop high-performing teams.
Translate business objectives into comprehensive campaign strategies that leverage the optimal mix of digital and traditional marketing channels.
Collaborate with stakeholders to understand business needs, priorities and objectives to ensure campaigns align with overall company goals.
Develop campaign briefs, creative concepts and execution plans that deliver against strategic objectives while maintaining brand consistency.
Build strong relationships with key stakeholders across the organization to ensure alignment of campaign objectives and execution.
Oversee end-to-end campaign execution across multiple channels, ensuring seamless integration and consistent messaging.
Manage the development of campaign-specific content across various formats and channels.
Manage campaign budgets effectively, maximizing ROI.
Implement data-based campaign management processes that allow for optimization based on performance data.
Coordinate with agency partners, Digital Marketing, Brand and additional cross-functional teams to set up media across channels and create supporting materials.
Collaborate with subject matter experts to create compelling, customer-centric content that drives engagement.
Review and provide feedback on content to ensure quality and message consistency.
Establish clear KPIs and success metrics for all marketing campaigns aligned with business objectives.
Build tracking and measurement frameworks to evaluate campaign and performance and analyze campaign results to identify trends, opportunities and areas for improvement.
Coaches and develops a team of professionals to assist in their development and attainment of necessary skills to lift performance.
Monitors staff performance and drives performance improvement initiatives and ensures that service levels meet or exceed agreed upon standards.
Performs other job-related duties as assigned or apparent.