Senior Integrated GTM Planner, Devices

Life360

8d•Remote

About The Position

Life360 is seeking an experienced go-to-market planning manager to sit within the marketing team. Reporting to the Director of Marketing Planning and Operations, you will play an empowered individual contributor playing a significant role in ensuring our marketing planning and execution is optimized, efficient and impactful across our devices business which includes our Tile Trackers and our newly launched Pet GPS trackers. Your role will be broad and encompass several areas critical to the success of the team.

Requirements

8+ years of overall marketing experience
Recent 5+ years of leading complex, cross-functional marketing projects from ideation to delivery.
5+ years working in or with product management and product marketing teams.
Stellar project management skills and always delivers on (or before) the deadline.
Exceptional communication skills. Writing effectively is particularly critical in this role.
Deep curiosity for solving problems, understanding the business and using the product.
Previous experience working with budgets in complex and/or matrixed organizations.
Proactive and collaborative, within the team and across the organization.

Nice To Haves

Direct product management or product marketing management is a big plus.
Experience with subscription businesses is preferred.
Helpful to have worked with International teams.
Candidates with experience in adopting and scaling best practices in AI systems in support of marketing activities will be especially welcomed.

Responsibilities

Refine, optimize and iterate on our integrated marketing planning model across our devices business.
Lead/moderate cross-discipline marketing planning sessions and meetings in service of the operating model and set deadlines, milestones and deliverables for those campaigns and initiatives.
Support the various marketing teams (acquisition, product marketing, product management) by managing the devices marketing roadmap which will include tactics by channel (web, retail, acquisition etc.) and by month/quarter.
Project manage any initiatives as requested by our marketing business partners with specific focus on working closely with the product marketing team.
Work with the Director of Marketing Planning and Operations to assist with the Marketing team’s operating model for Long Range, Annual and Quarterly Planning outputs.
Flag marketing processes in need of improvement and use agency to surface potential solutions and recommendations.

Benefits

Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products