Senior Influencer Marketing Manager

MAËLYS•New York, NY

2d•Hybrid

About The Position

MAËLYS is one of the fastest-growing global D2C beauty brands, known for clinically tested body care and a performance-driven marketing engine. With millions of customers worldwide and rapid growth across DTC and Ulta Beauty, we’re redefining what body care can be, and how it’s marketed. We are looking for a passionate Senior Influencer Marketing Manager, to join our NYC-based team, who wants to grow in the beauty and influencer space, is highly creative, detail-oriented, and has great time management and communication skills. You'll thrive in a fast-paced environment that requires self-motivation and autonomy while still working in a team.

Requirements

Must be NYC-based / hybrid office schedule
Proven track record of 5-8 years of successfully managing influencer campaigns from strategy development to execution and performance analysis.
A passion for the influencer marketing space at an agency or beauty/ wellness brand
Proven ability to lead internal & external communications with clarity, confidence, and a relationship-first mindset, especially when working with creators
Both a creative thinker and an operational doer, just as excited to pitch a new collab as you are to manage the backend
Up-to-date with the fast-paced influencer space and constantly evolving industry trends
Highly organized with strong project management skills and attention to detail.
Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly, think big and start small, and thrive in a fast-paced environment
Bachelor's degree in Marketing, Communications, Business, or a related field

Responsibilities

Build & execute full-funnel influencer marketing campaigns that align with brand goals and cultural moments from ideation to execution and reporting.
Retain current influencer base, as well as identify, actively source & reach out to new influencers in line with the brand voice and overall business strategy for ongoing & upcoming campaigns + maintain relationships
Strategically scale the TikTok Shop affiliate program and report on top drivers and overall performance
Collaborate cross-functionally within the marketing team, product development, and creative teams to ensure alignment and integration of influencer initiatives with overall marketing efforts
Take the lead in ideating and executing influencer events, pop-ups, and digital/social activations for major brand moments. Event planning experience is required, including coordinating logistics, managing timelines, and working with vendors and talent.
Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, etc.

Benefits

Yearly Bonus Plan – Opportunity for annual performance-based bonus to recognize and reward your hard work.
Generous Paid Time Off (PTO) – Including vacation days, holidays, and special wedding leave.
401(k) with Matching – Plan for your future with our competitive 401(k) matching program.
Comprehensive Insurance – Choose from medical, dental, and vision plans tailored to support your health needs.
Flexible Work Options – Flexible hours and remote work opportunities.
Individual learning budget - Supports your professional growth and enhances your skills and knowledge.
Wellness Program – Access to fitness and wellness resources to support a healthy lifestyle.
Employee Events & Celebrations – Enjoy team-building events, seasonal celebrations, and thoughtful gifts throughout the year.

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