Senior GTM Manager, New Creator Products, Creator Services

Amazon • Culver City, CA

17d • Onsite

About The Position

Amazon’s Creator Services leads creator programs that span media, commerce, and
culture. The Creator Services team includes Creator Partnerships, creator
content studio Wondery, and physical production facilities Studio126. We connect
creators and Amazon’s diverse businesses, helping bring big ideas to life across
Wondery, Amazon Music, Twitch, Audible, Amazon Games, and beyond. Join us in
making Amazon the home for creators.

We're seeking a forward-thinking Business Developer to create and drive a new
program/product to evolve how Creator Services works with creators across
Amazon. This role requires someone who can scope and understand creator needs,
see beyond current business constraints, and craft a strategy for maximum
impact. This role must be located in Los Angeles.

This role is ideal for someone who:

Thrives in ambiguous environments and can create clarity from complexity

Has both strategic vision and tactical excellence

Can influence without authority across multiple organizations

Can balance long-term strategic thinking with immediate execution needs

Has passion for the creator economy and content creation

Can effectively translate creator needs into technical requirements

Understands both business and creative aspects of content monetization

Requirements

• 10+ years of technical product or program management experience
• Knowledge of software development practices and data center/infrastructure/networking technologies
• Experience with AI/ML technologies
• 8+ years of professional experience in business development, product management, or go-to-market strategy within digital media, entertainment, or creator economy sectors
• 5+ years of experience building and launching new programs or products from concept to scale, with demonstrated ability to define vision, strategy, and execution roadmap
• Proven track record of driving cross-functional initiatives across multiple organizations, including experience influencing senior leadership and securing stakeholder alignment
• Strong analytical skills with ability to synthesize complex data, identify trends, and translate insights into actionable strategies
• Demonstrated ability to navigate ambiguity, make decisions with incomplete information, and pivot strategies based on learnings
• Bachelor's degree in Business, Marketing, Communications, or equivalent professional experience

Nice To Haves

• MBA
• Experience with innovation, development, testing
• Experience with multiple creator platforms (YouTube, TikTok, Twitch, etc.)
• History of successful stakeholder management at VP/Director level
• 10+ years of experience in creator economy, influencer marketing, or digital content platforms with deep understanding of creator business models and monetization strategies
• Experience working directly with high-profile creators, talent agencies, or creator management companies to understand needs and build mutually beneficial partnerships
• Track record of launching 0-to-1 products or programs that achieved significant scale, with specific examples of driving adoption and measuring creator success
• Established network within the creator economy ecosystem including relationships with multi-channel networks, talent agencies, and creator platforms
• Proven ability to anticipate industry shifts and position organizations ahead of market trends, with examples of thought leadership through speaking engagements, publications, or industry contributions
• History of championing customer (creator) voice to drive organizational change and remove barriers to success

Responsibilities

• Develop and own a comprehensive creator-first vision for a new Creator Services program/product
• Lead innovation programs including rapid prototyping and pilot initiatives
• Make technical architecture and platform strategy decisions that enable creator success
• Build relationships with senior leadership across Amazon Entertainment, Stores, and Devices & Services
• Champion creator needs and drive organizational change
• Define and track key metrics that demonstrate creator success and program impact
• Anticipate industry trends and position Amazon to lead in the creator economy

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level