Senior Growth Marketing Manager (Direct Mail & Digital - B2C)

Jobgether

13d • Remote

About The Position

This role is designed for a data-driven marketing leader who will own and scale high-impact direct-to-consumer acquisition channels, including direct mail and digital campaigns. The Senior Growth Marketing Manager will manage substantial marketing budgets, oversee creative development and agency partners, and leverage performance analytics to optimize campaigns and drive measurable growth. You will collaborate closely with cross-functional teams in a fast-paced, performance-focused environment, applying advanced targeting strategies and experimentation to improve customer acquisition and retention. This position offers the opportunity to shape multi-channel marketing strategies, refine processes, and contribute to a mission-driven company focused on delivering meaningful value to customers. Ideal candidates are experienced in consumer lending or financial services and thrive in a fast-growing, analytical, and creative environment.

Requirements

• 7+ years of experience in growth or performance marketing.
• 3+ years managing large-scale prescreen direct mail programs (3M+ mail pieces/month), ideally in consumer lending or financial services.
• Proficiency in SQL and independent data analysis to inform performance-based decisions.
• Experience authoring creative briefs and managing creative development, testing, and production workflows.
• Proven ability to collaborate effectively across technical, creative, and analytical teams.
• Skilled at orchestrating multi-channel acquisition strategies, including direct mail, digital, email, and retargeting.
• Strong project management and communication skills with exceptional attention to detail.
• Bachelor’s degree required; advanced degree is a plus.

Responsibilities

• Own and scale high-volume direct-to-consumer direct mail campaigns, exploring opportunities such as triggers, third-party list buys, and ITAs to maximize acquisition efficiency.
• Analyze campaign performance across direct mail and digital channels, uncovering insights, measuring ROI, and recommending optimizations.
• Partner with Marketing Analytics and Data Science teams to validate targeting criteria, audience scoring models, and forecasting.
• Lead creative development by authoring briefs, coordinating cross-functional collaboration, and ensuring messaging accuracy, compliance, and brand consistency.
• Manage agency and vendor relationships to ensure high-quality, timely, and performance-oriented execution.
• Conduct experiments on new targeting strategies, creative concepts, and campaign optimizations to meet growth objectives while managing risk.
• Oversee project and budget management for direct mail and multi-channel acquisition initiatives, ensuring alignment across stakeholders.

Benefits

• Comprehensive health benefits, including medical, dental, and vision plans with FSA/HSA options.
• Unlimited paid time off plus 10 company holidays.
• Flexible remote work with options for onsite collaboration in select locations.
• Fully paid parental leave, including supplemental leave and transition time.
• Equity opportunities to share in the company’s success.
• 401(k) retirement plans with additional financial wellness support, life insurance, and disability coverage.
• Monthly stipends for internet, mobile, wellness perks, and home office reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees