Senior GM / Business Development - Signage

Cogent Talent Solutions•Nashville, TN

7d•$100,000 - $120,000

About The Position

Our client is a trusted provider of design, fabrication, and installation services, specializing in signage for business interiors, vehicle wraps, and custom projects. With a state-of-the-art facility and a skilled team, they deliver high-quality, innovative visual branding solutionsâfrom concept to completion. Their offerings include experiential graphics, architectural signage, custom metal signs, and outdoor business displays, all supported by advanced technology and a commitment to excellence. The General Manager is the senior leader responsible for driving revenue growth, overseeing daily operations, and ensuring the delivery of highâquality signage solutions. This role leads the companyâs sales effort while managing crossâfunctional teamsâincluding sales, design, production, installation, and administrationâto achieve strong financial performance and exceptional customer satisfaction. The GM sets the strategic direction, builds a highâperforming sales culture, and ensures operational excellence across the organization.

Requirements

5+ years of management experience, ideally in signage, printing, manufacturing, construction, or a related industry.
Background in B2B sales, account management, or business development.
Proven success leading sales teams and achieving revenue targets.
Strong understanding of production workflows and project management.
Experience managing budgets, financials, and performance metrics.
Excellent leadership, communication, and problemâsolving skills.
Ability to thrive in a fastâpaced, deadlineâdriven environment.

Nice To Haves

Experience with signâindustry software
Knowledge of permitting processes, ADA signage requirements, and installation methods.

Responsibilities

Serve as the primary driver of the companyâs sales strategy and revenue growth.
Lead, coach, and mentor the sales team to achieve monthly and annual sales targets.
Develop and execute sales plans, prospecting strategies, and key account management initiatives.
Participate directly in major sales opportunities, client presentations, and highâvalue quoting.
Analyze market trends, identify new business opportunities, and expand the companyâs presence in target industries.
Ensure accurate, timely, and competitive estimating and proposal development.
Build and maintain strong relationships with key customers, partners, and referral sources.
Provide handsâon leadership to all departments: sales, design, production, installation, and customer service.
Recruit, train, and develop team members to build a cohesive, highâperforming organization.
Establish clear performance expectations and hold staff accountable for results.
Foster a culture of collaboration, accountability, and continuous improvement.
Own the companyâs P&L, budgeting, forecasting, and financial reporting.
Monitor job costing, margins, labor efficiency, and material usage.
Implement costâcontrol measures and identify opportunities to improve profitability.
Approve purchasing decisions and manage vendor relationships.
Ensure a consistent, highâquality customer experience from initial inquiry through installation.
Resolve escalated customer issues with professionalism and urgency.
Maintain high standards of quality, accuracy, and service across all departments.
Develop and execute strategic plans to increase revenue, market share, and operational efficiency.
Evaluate and implement new technologies, equipment, and service offerings.
Drive continuous improvement initiatives across sales, operations, and customer service.