Senior Field Sales Director

THG•San Francisco, CA

5d•$140,000 - $147,000•Remote

About The Position

The Senior Director Field Sales, North America is a strategic and people-first leader responsible for driving retail sales performance, brand execution, and field team excellence across Sephora North America. This role oversees all in-store field activity, ensuring flawless execution of brand strategy, elevated client experiences, and consistent achievement of sales, productivity, and distribution goals. This leader partners closely with Sephora, internal cross-functional teams, and third-party partners to scale the brand, elevate retail presence, and maximize growth across doors.

Requirements

10+ years of progressive field sales leadership experience within prestige skincare or beauty.
Deep, proven experience managing Sephora field teams and retail environments.
Strong people leadership skills with a track record of building and scaling high-performing teams.
Strategic thinker with strong analytical and problem-solving abilities.
Exceptional communication, influence, and relationship-building skills.
Passion for skincare, education, and elevated client experience.
Ability to travel extensively (50-70%).

Responsibilities

Lead, inspire, and develop a high-performing field organization of Account Executives.
Set clear performance expectations, KPIs, and accountability across all Sephora doors.
Drive consistent achievement of sales, productivity, and conversion goals across regions.
Implement best-in-class coaching, training, and development programs to build talent and bench strength.
Serve as a key field partner to Sephora store leadership and regional teams.
Ensure brand standards are flawlessly executed across all doors, including visual merchandising, education, service model, and brand storytelling.
Support new store openings, expansions, and special initiatives in partnership with Sephora.
Act as a brand ambassador, representing the company with professionalism and credibility in all retail environments.
Translate company and Sephora strategies into actionable field plans that drive measurable results.
Partner with Sales Planning, Merchandising, and to execute launches, promotions, and key retail moments.
Provide insights from the field to inform forecasting, assortment optimization, staffing models, and future growth strategies.
Analyze performance data to identify opportunities, risks, and corrective actions.
Ensure a best-in-class education and service experience aligned with Sephora standards and brand values.
Partner with Director of Education to develop and execute training strategies for skincare knowledge, regimen selling, and hero product storytelling.
Champion a client-first mindset that elevates brand loyalty and conversion.
Own field budgets, headcount planning, and third-party agency relationships.
Optimize coverage models, visit cadence, and labor investment to maximize ROI.
Ensure compliance with Sephora policies, brand guidelines, and operational standards.