Senior Field Marketing Manager
About The Position
As Senior Field Marketing Manager, you will own Exa’s highest impact in person programs across the year. This includes multi city roadshows, executive dinners, curated hosted experiences, and select third party conferences. You will partner directly with Sales to drive net new pipeline and accelerate revenue through thoughtful, high quality programs. This is a revenue role. You are responsible for measurable pipeline outcomes, not just registrations or impressions. You thrive in highly cross functional environments and know how to turn a blank page into a repeatable, high ROI program.
Requirements
- 5+ years of B2B SaaS field marketing or event marketing experience
- Proven experience building roadshows or multi city programs from scratch
- Demonstrated ownership of pipeline outcomes in partnership with Sales
- Strong project management and stakeholder alignment skills
- Clear communicator who can simplify complex plans into actionable briefs
Nice To Haves
- Experience working with AI, infrastructure, developer tools, or technical audiences is strongly preferred.
Responsibilities
- Own Exa’s Roadshow Strategy
- Design and launch multi city roadshows aligned to priority accounts and industries
- Define positioning, audience strategy, and content tracks
- Build playbooks and templates for repeatable execution
- Establish a measurement framework including pipeline generated, influenced revenue, meetings set and held, and deal acceleration
- Continuously refine programs based on performance data and qualitative feedback
- Partner Closely with Sales
- Serve as the dedicated field marketing partner to Sales leadership and AEs
- Collaborate with Sales and SDRs to build invite lists and align on account strategy
- Enable day of coverage and ensure disciplined post event follow up
- Own executive dinners and curated hosted experiences that drive meaningful engagement
- Evaluate and Execute Strategic Events
- Research and recommend third party industry and AI focused conferences
- Ensure each sponsorship has a defined objective, audience strategy, and ROI target
- Manage execution from negotiation through onsite activation
- Act as a GTM Connector
- Partner with Sales, SDRs, Product Marketing, Brand, and Ops
- Translate business objectives into executable field programs
- Provide clear performance readouts and recommendations to leadership
Benefits
- Medical, dental, and vision coverage
- Flexible PTO
- Paid parental leave
- Retirement savings plan
- Commuter benefits
- In office meals and team events
- Equity ownership in a high growth AI company
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
