Senior Field Marketing Manager

Momentum•New York, NY

23d•$90,000 - $100,000

About The Position

Momentum is looking for a passionate Sr. Field Activation Manager with inherent account management skills to quickly become a trusted partner to clients. You will lead the day-to-day event marketing activity for world-class brands. Confident in your approach, you’ll deftly manage client/agency/Brand Ambassador (BA) relationships, provide day-to-day guidance and develop highly influential relationships with key client, sales and internal audiences. Comfortable with numbers, you will oversee budgets and ensure we manage to the client’s and agency’s expectations. Achieving KPIs is paramount, so we need you to be laser focused on our growth objectives and reinforce with BAs the importance of the role they play. We want you to help brands do amazing, unprecedented, wild things, creating experiences that people never forget.

Requirements

Bachelor’s Degree preferred, within Marketing or related field
6-8 years of relevant experience managing a diverse range of product
3+ years agency experience (preferred)
Fluent at creating tour schedules and liaising with experiential production teams to ensure flawless execution of all events
Experience managing third-party staffing agencies
Conduct the training of Brand Ambassadors, and serving as the primary POC for all BAs
Ability to develop and manage the “playbook” of operations, outlining the requirements of all events
Proven examples of strong client relationships and client management skills
Ability to manage multiple projects simultaneously and stay calm under pressure
Self-starter, proven ability to “get-the-job-done”, able to work independently and as part of a team
Unbreakable spirit…calm under pressure
Keen eye for detail combined with passion to guarantee accuracy and quality for all work submitted and published
Ability to analyze data and assemble client-facing reports
Strong writing skills with ability to communicate points-of-view succinctly, thoroughly, and convincingly
Strong budget management skills, inclusive of ensuring staffing agencies are paid accurately and on time
Polished, professional demeanor, projects confidence and enthusiasm for the business
Proficient in Microsoft Excel, Microsoft Teams, Word, PowerPoint, Outlook and Web-based reporting tools
Ability to work weekends, as necessary, for events
Travel (up to 20%) as required by Client /Agency team (to conduct Quality Control of our events)

Responsibilities

Main agency contact for BAs and sales team on all daily operational needs, managing the relationships and expectations in accordance with agency and client campaign objectives.
Lead recruiting, hiring, onboarding, and mentorship of BAs, fostering an environment of mutual respect and partnership, strategic thinking, appropriate risk taking, open lines of communication, on-going performance feedback and adherence to agency policy.
Develop comprehensive, custom training “playbooks” and facilitate ongoing training, as needed.
Oversee event tracking system that monitors field activity, KPI management, and budgets, ensuring event recaps are completed accurately and on time.
Manage all BA administration (invoices from third party staffing agencies)
Works closely with Director, Field Ops to ensure budgets are effectively managed
Ensure quality control through market visits and spot checking (when applicable).
Establish effective relationships across agency field teams and MOMO HQ Business Leadership teams ensuring client expectations and goals are met.
Share best practices, recommending implementation of new policies or programing as appropriate.
Demonstrate leadership in field marketing with an eye of continual improvement/evolution
Maintain a current working knowledge of relevant competitive and category landscape and provide regional competitive tracking and reporting.