Senior Field Marketing Manager

Docusign•San Francisco, CA

14d•Hybrid

About The Position

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). Docusign is looking for a highly driven, data and results oriented Senior Field Marketing Manager to join our Growth Marketing team. This role will be responsible for developing, planning, implementing and executing an integrated demand program designed to drive engagement and pipeline through multiple channels. This role will work in tandem with the field sales organization to create high-impact programs that drive healthy pipeline coverage for the business, continually monitor the performance of these programs, and report on attainment to goals. The ideal candidate has experience marketing Enterprise B2B SaaS software and a strong background in program development and execution that supports pipeline generation, expansion, acceleration and executive engagement. A primary function of this role is to drive and execute demand programs that ultimately result in pipeline generation. This position is an individual contributor role reporting to Sr. Director, North America Marketing.

Requirements

8+ years experience managing demand and customer engagement programs for technology or software companies with a track record of successful results
Exceptional written, verbal, and visual presentation skills
Excellent reporting and analytical skills to determine campaign effectiveness and optimization for generating pipeline
Strong understanding and experience with multiple demand channels, including digital, paid social, field events, and email marketing to drive pipeline
Metric-driven mindset focused on setting and measuring KPIs
Excellent project management skills and ability to work cross-departmentally
Creative, collaborative, and resourceful
Ability to multi-task and prioritize in a fast-paced and dynamic work environment

Nice To Haves

Experience building cross-functional relationships and alignment, particularly with Sales leadership and Sales Development organizations
Strong situational awareness and tact, proactively addressing challenging problems, proposing solutions, and driving resolution with a high degree of initiative
Familiarity with Salesforce, Tableau, Outreach, Folloze, and other marketing technologies

Responsibilities

Develop a field marketing strategy aligned to meet and exceed sales targets
Develop and execute comprehensive marketing initiatives in close collaboration with Marketing and Sales stakeholders to drive demand for Docusign
Manage integrated marketing programs across various channels, including email, content, social media, webinars, and events (both regional and third-party industry events)
Analyze campaign performance to identify optimization opportunities and continuously refine the marketing mix for maximum impact
Manage budget and resources effectively to achieve business objectives
Collaborate closely with the Sales organization to optimize account targeting, ensure efficient lead follow-up, and provide necessary enablement
Collaborate closely with regional counterparts to ensure global alignment on programs driving the business forward
Monitor program performance, communicate results, and adjust strategies as needed to address pipeline gaps and optimize outcomes

Benefits

Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
Stock: This role is eligible to receive Restricted Stock Units (RSUs).
Global benefits provide options for the following:
Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

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