Senior Field Marketing Manager, New York

Justworks•New York, NY

7d•$137,500 - $151,250•Remote

About The Position

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. You will act as the dedicated local CMO, responsible for driving the end-to-end revenue pipeline within this highly strategic market. This role applies the full Strategic Dual Mandate within your territory: driving pipeline creation and acceleration while simultaneously executing community building and advocacy that secures long-term revenue. You own the NYC regional budget and execute a self-defined local campaign strategy, ensuring rigorous adherence to all central Brand standards. You are the primary in-market partner to the regional Sales team. As the Senior Field Marketing Manager, New York City, you will play a pivotal role in: Generating and accelerating pipeline by developing and executing high-impact field marketing programs. Building strong local brand presence by engaging with key business communities, partners, and organizations. Strengthening customer relationships by hosting immersive experiences that deepen customer loyalty and advocacy. Collaborating with Sales & Partnerships to create seamless regional strategies that support revenue growth. Optimizing field marketing playbooks and sharing best practices across teams to drive scale and efficiency.

Requirements

Pipeline Focused Operator: Minimum of 7 years of experience in B2B Field Marketing or Integrated Marketing with a proven track record of personally executing localized campaigns that generate measurable pipeline and revenue outcomes.
Owner Mindset (Local CMO): You possess the entrepreneurial drive to treat your assigned territory as your own business, owning both the strategy and execution required to hit aggressive regional goals.
Results-Driven Partner: Experienced in building strong relationships with regional Sales teams and translating GTM strategy into actionable, jointly-executed field plays.
Execution Excellence: Highly organized with a fierce attention to detail, capable of managing complex event logistics, multiple simultaneous campaigns, and rigorous follow-up processes.
Data-Informed: Proficient in using CRM (Salesforce) and marketing analytics tools to track ROI, optimize spending, and drive data-backed decision-making at the territory level.

Responsibilities

Pipeline Strategy & Execution: Own the localized GTM strategy and execution roadmap for your assigned territory. You are directly accountable for translating national objectives into locally relevant campaigns that drive pipeline creation and acceleration.
Budget Ownership & ROI: Manage and own the localized marketing budget for your specific territory. You are responsible for strategically allocating funds across high-impact activities to maximize ROI against regional pipeline and revenue targets.
Local Activations: Design and execute high-value, relationship-driven activations, including targeted Sales Activations (Executive Dinners, Workshops) and bespoke local events.
Demand Generation Programs: Design and execute programs focused on driving pipeline velocity and targeting high-intent accounts. This includes leading localized campaign activation (e.g., coordinated outbound sequences, gifting programs, developing local webinars for active deals).
Strategic Partner GTM Execution: Design and execute programs focused on partner referral activation and pipeline growth. This includes running co-hosted events, leading joint pipeline reviews with partners, and ensuring seamless lead flow for partner-sourced opportunities.
Community & Retention Programs: Drive local community engagement and customer advocacy programs (e.g., local user groups, customer roundtables) focused on generating measurable revenue outcomes such as customer referrals, testimonials, and retention influence.
Territory Planning: Serve as the primary marketing partner to the regional Sales Manager, co-owning the quarterly GTM execution plan and local account prioritization.
Account Activation: Design and execute multi-channel plays (e.g., regional ABM, partner co-outreach) targeting high-value accounts.
Sales Enablement: Create and deliver targeted, localized sales enablement materials and talking points that allow the regional Sales team to effectively follow up on leads and convert opportunities generated by your activities.
Operational Compliance: Monitor and enforce strict adherence to internal Sales SLAs for lead handoff and follow-up from all local activations.
Localizing Central Campaigns: Serve as the operational program manager for all regional components of broader Demand Generation campaigns (e.g., managing regional follow-up for webinars and central events).
Execution Rigor: Ensure all in-market activities strictly adhere to the execution playbooks, brand identity, and standards set by the Brand team.
Reporting & Optimization: Rigorously track and report on performance metrics (e.g., IO volume, pipeline influence, ROI) for all regional activities. You will use this data to inform continuous optimization and resource allocation decisions in partnership with your Regional Manager.