Senior Field Marketing Manager, Global
About The Position
As a Sr. Field Marketing Manager you are the CMO for our Global business line and an essential part of the overall Go-To-Market team. You will be instrumental in defining the strategic direction of our Global sales segment (Fortune 500 companies) and be owning the marketing and demand generation efforts needed to build pipeline. You will do whatever it takes to develop a best-in-class ecosystem of security expertise to build market credibility and define the trajectory of our Global business. If you are successful in this role, your contributions will directly result in millions of dollars of pipeline created from the largest companies on the planet. We are committed to a thriving in-office culture. This role requires that you be on-site at our office in San Mateo, CA 5 days a week.
Requirements
- 7-12 years of B2B marketing experience with 3+ years experience in the Enterprise Marketing
- Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
- Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
- Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition.
- Proven ability to act as an advisor and peer with sales leadership
- Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
- Proven track record executing creative or out-of-the-box event and demand generation programs.
- Willingness to travel 30-40% of the time (1-2 days a week on average)
- Inbox 0 mentality
Responsibilities
- You are the main counterpart to sales leadership and "pipeline czar" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets.
- Execute best-in-class regional and local campaigns, both direct and with partners. Verkada-hosted events, regional trade shows, local webinars and any other tactic needed to hit pipeline goals.
- Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
- Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud.
- Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
- Work with top channel partners to develop their overall marketing and customer engagement approach
- Collaborate with Product Marketers to build the necessary positioning, messaging, customer advocacy, and assets for our Global segment.
Benefits
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
