Senior Experiential Producer

The Gap•Folsom, CA

13d

About The Position

About the Role Gap Inc. is seeking a Senior Experiential Producer to lead the planning, production, and execution of high-impact brand experiences across internal, external, and cultural touchpoints. This role goes beyond event logistics and operations, requiring a producer who understands how experiential storytelling, design, and production come together to express brand purpose and create meaningful audience connection. This is a full-time role within the Brand Experience team, responsible for owning experiential production programs over time and building strong internal and external partnerships that enable consistent, high-quality execution. You will serve as a strategic production partner to Creative Directors, designers, social strategists and creators, and cross-functional stakeholders while ensuring every experience is delivered with excellence, clarity, and intent. What You'll Do Experiential Production & Program Ownership Lead end-to-end production of a diverse portfolio of experiences, including brand activations, internal employee events, pop-up installations, partner events, cultural marketing moments, social media moments, and large-scale engagements. Own experiential programs from early planning through execution and post-event wrap, ensuring timelines, budgets, and delivery align with creative vision and brand standards. Manage on-site production and execution, ensuring every detail reflects quality, polish, and audience impact. Creative & Strategic Partnership Partner closely with Creative Directors, designers, and content teams to translate brand narratives into tangible, immersive experiences. Contribute production expertise during concept development, advising on feasibility, scale, materials, and executional approach. Ensure experiences are designed for both physical impact and digital and social amplification. Vendor, Partner & Stakeholder Management Source, manage, and oversee vendors, fabricators, production partners, AV/tech teams, and freelance event staff. Coordinate with internal partners across communications, marketing, workplace experience, facilities, security, travel, catering, engineering, and operations. Serve as a trusted point of contact for internal stakeholders and external partners throughout the production lifecycle. Budgets, Timelines & Operations Develop and manage detailed budgets, production schedules, run-of-show documents, and staffing plans. Oversee permits, insurance, contracts, and safety compliance for all activations. Anticipate risks and proactively solve problems to keep productions on track and within scope. Measurement & Optimization Track and report on experiential performance using KPIs such as attendance, engagement, brand sentiment, lead capture, and social reach. Identify opportunities to improve processes, tools, and workflows to increase efficiency and impact across experiential programs. Innovation & Cultural Awareness Stay current on trends in experiential marketing, spatial design, immersive technology, and audience engagement. Bring fresh thinking and best practices to each project while maintaining operational rigor and consistency.

Requirements

6–10+ years of experience producing experiential, event, or brand activations, with increasing scope and ownership.
A seasoned producer who can confidently lead complex programs while managing multiple workstreams simultaneously.
Strong strategic and operational thinker who understands how production enables creative vision.
Highly organized, detail-oriented, and calm under pressure in fast-moving environments.
Excellent communicator with strong negotiation and relationship-management skills.
Strong visual sensibility and appreciation for brand aesthetics and cultural relevance.
Proficient in event and project management tools such as Airtable , Microsoft Suite, and creative collaboration platforms like Figma and Miro.
Comfortable working flexible hours during key production moments.

Nice To Haves

Background in creative agencies, experiential studios, or lifestyle and consumer brands.
Experience working closely with Creative Directors and design teams on immersive builds.
Familiarity with scenic fabrication, production design, and spatial planning.
Understanding of social and content amplification strategies tied to live experiences.
Experience producing both internal culture events and external brand activations.

Responsibilities

Lead end-to-end production of a diverse portfolio of experiences, including brand activations, internal employee events, pop-up installations, partner events, cultural marketing moments, social media moments, and large-scale engagements.
Own experiential programs from early planning through execution and post-event wrap, ensuring timelines, budgets, and delivery align with creative vision and brand standards.
Manage on-site production and execution, ensuring every detail reflects quality, polish, and audience impact.
Partner closely with Creative Directors, designers, and content teams to translate brand narratives into tangible, immersive experiences.
Contribute production expertise during concept development, advising on feasibility, scale, materials, and executional approach.
Ensure experiences are designed for both physical impact and digital and social amplification.
Source, manage, and oversee vendors, fabricators, production partners, AV/tech teams, and freelance event staff.
Coordinate with internal partners across communications, marketing, workplace experience, facilities, security, travel, catering, engineering, and operations.
Serve as a trusted point of contact for internal stakeholders and external partners throughout the production lifecycle.
Develop and manage detailed budgets, production schedules, run-of-show documents, and staffing plans.
Oversee permits, insurance, contracts, and safety compliance for all activations.
Anticipate risks and proactively solve problems to keep productions on track and within scope.
Track and report on experiential performance using KPIs such as attendance, engagement, brand sentiment, lead capture, and social reach.
Identify opportunities to improve processes, tools, and workflows to increase efficiency and impact across experiential programs.
Stay current on trends in experiential marketing, spatial design, immersive technology, and audience engagement.
Bring fresh thinking and best practices to each project while maintaining operational rigor and consistency.