Senior Event Program Manager, Marketing

Google•Sunnyvale, CA

About The Position

As a Senior Event Program Manager, you will play a pivotal role in ensuring the seamless planning, execution, and optimization of the EXPO (Experiments, Performance, Observability) areas housed within Google Cloud's most complex and high-profile global events. You will own outcomes for space planning engagement across multiple event workstreams, driving efficiency, scalability, and excellence across all event-related processes. This role requires an individual who can independently solve ambiguous challenges, develop strategies for efficiency and event production, and influence stakeholders to achieve shared goals. You will act as a go-to expert in auxiliary space planning and development for expo and its components, and be asked to continuously improve our approach to creating impactful and memorable attendee experiences. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

Bachelor's degree or equivalent practical experience.
6 years of experience in program management, event management, or event operations.
Experience leading and managing cross-functional projects with multiple stakeholders, vendors, agency management, including agreement negotiation and performance oversight.
Experience in expo management or similar event space planning.

Nice To Haves

Experience with advanced event technology platforms and systems (e.g., registration software, live streaming platforms).
Experience with data analysis, dashboarding, and measuring event Return on Investment (ROI).
Experience in a technology or cloud computing environment, with an understanding of large-scale B2B event needs emphasizing audience development and associated communications.
Ability to grow in a dynamic environment, adapt to shifting priorities, and manage project budgets, timelines, and resources effectively.
Ability to develop and implement long-term strategies and process improvements.
Excellent executive presence, problem solving and communication skills, with the ability to influence executive stakeholders and articulate complex information clearly.

Responsibilities

Lead strategic show floor planning and execution for complex, high-stakes global events, managing project plans, timelines, and budgets from concept to post-event analysis. Proactively identify risks and drive their resolution to maximize attendee experience and experience and engagement.
Drive execution and growth for managed areas: strategy, analytics, production infrastructure, and processes. Implement innovative solutions to enhance efficiency and scalability.
Oversee relationships with external vendors, agencies, and internal partners, including agreement negotiation. Ensure alignment with project goals and Google's standards, evaluate effectiveness, and drive process improvement.
Define, track, analyze Key Performance Indicators (KPIs) for event operations, leveraging data to derive actionable insights and make data-driven recommendations for future events.
Implement comprehensive operation strategies, standard operating procedures, and processes. Drive best practices for people movement and flow, wayfinding, staffing, technology integration, contingency plans, and overall production needs.