Senior Event Marketing Manager

Avalara

3d

About The Position

Avalara is seeking a Senior Event Marketing Manager to lead regional and segment-based field programs that drive measurable pipeline and revenue impact. This role is responsible for overseeing the planning, execution, and optimization of local activations — including executive dinners, roadshows, roundtables, and sales-aligned field events — across multiple regions or campaigns.
You will work closely with Sales, Revenue Marketing, Partner Marketing, and Events to ensure territory-level engagement ladders into broader GTM strategy. You’ll manage field marketing plans aligned to pipeline goals, sales coverage needs, and in-market feedback. This role requires strategic planning, operational precision, and a performance-first mindset.
You’ll use AI and technology to streamline execution, improve targeting, and scale your team’s impact. Most importantly, you’ll ensure field marketing is fully accountable to the metrics that matter: pipeline contribution, sales satisfaction, and marketing-influenced bookings

Requirements

• 5+ years of experience in field marketing, events, or GTM enablement (level-dependent)
• Proven ability to manage multi-region or cross-segment field programs
• Experience aligning with Sales, Revenue Marketing, and Campaigns
• Strong reporting and performance accountability skills
• Proficiency with tools like Salesforce, Marketo, 6sense, Splash, Goldcast, and Power BI
• AI fluency to support segmentation, automation, and campaign optimization
• Comfortable leading cross-functional collaboration in a high-velocity GTM environment

Responsibilities

• Lead field campaign strategy across assigned segments or regions
• Align event strategy to territory goals, pipeline gaps, and seller priorities
• Partner with Revenue Marketing to ensure local programs are integrated into campaign planning
• Oversee planning and delivery of field activations, including execution quality, staffing, and follow-up coordination
• Drive cross-functional alignment across Sales, Event Marketing, and Partner teams
• Apply in-market feedback and performance data to iterate program mix and messaging
• Own regional field calendar and format mix across assigned programs
• Ensure events support both TOFU activation and mid-funnel acceleration
• Prioritize event types and targeting based on conversion velocity and regional coverage
• Guide team readiness across logistics, invitation workflows, and sales handoffs
• Track regional performance and optimize for attendance, engagement, and opportunity creation
• Improve operational efficiency across programs using AI workflows and automation

Benefits

• In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
• Benefits vary by location but generally include private medical, life, and disability insurance.
• Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees