Senior Event Marketing Manager

Federato

1d•$140,000 - $160,000

About The Position

Federato is on a mission to defend the right to efficient, equitable insurance for all. We enable insurers to provide affordable coverage to people and organizations facing the issues of today - the climate crisis, cyber-attacks, social inflation, etc. Our vision is understood and well funded by those behind Salesforce, Veeva, Zoom, Box, etc. Federato is the only AI-native platform that spans the full policy lifecycle and changes the way insurance work gets done. Better decisioning is built-in, not bolted on: insurers' unique portfolio goals, strategies, rules, and appetite are part of the workflow so underwriters win the right deals, faster. From the moment a submission hits an underwriter’s inbox, AI is put to work, triaging submissions with a focus on high-appetite business, delivering real-time feedback on the portfolio, and consolidating workflows into a single proven system. Federato drives better business outcomes. Federato is hiring a Senior Event Marketing Manager to serve as the functional lead for our third party and field events program. This role is designed for a strategic, operationally rigorous event leader who can own a complex portfolio and help shape how Federato shows up across the industry. Our Events team is bold, creative, and committed to breaking the mold in a space long overdue for innovation. As Federato continues to scale rapidly, events are a core growth engine, driving brand, pipeline, and executive engagement. This is an opportunity to lead a high impact program with visibility, autonomy, and room to innovate. In this role, you will own the strategy, planning, and execution of Federato’s third party and field events portfolio, serving as the functional lead across Tier 1, Tier 2, and Tier 3 third party conferences, as well as field programs including hospitality experiences, executive roundtables, owned conferences, and webinars. You will execute with precision while continuously evolving the portfolio, elevating quality, and introducing new approaches that differentiate Federato in the market. If you thrive at the intersection of strategy, execution, and creativity and enjoy owning programs end to end, this role offers the opportunity to make a lasting impact.

Requirements

7-10+ years of event marketing experience, ideally in B2B SaaS or a related field
Proven ownership of complex third party and field event portfolios
Experience leading Tiered conference strategies and field programs
Strong strategic thinking with the ability to translate goals into executable plans
Exceptional project management and operational rigor
Confident negotiator with experience managing significant budgets and contracts
Deep understanding of sales enablement and pipeline support through events
Data driven mindset with experience using dashboards, metrics, and reporting
Highly collaborative communicator who can influence across functions
Strong creative instincts balanced with disciplined execution
Thrives in a fast paced, scaling environment with high ownership

Responsibilities

Functionally own Federato’s third party and field events programLead strategy across Tier 1, Tier 2, and Tier 3 third party conferences
Own field event strategy including hospitality programs, executive roundtables, owned conferences, and webinars
Develop event strategies aligned to marketing, sales, and company goals
Build and evolve the annual event portfolio, identifying new opportunities and sunsetting low impact programs
Partner with sales, customer success, marketing, product, and executive leadership to shape priorities and program direction
Evaluate event opportunities and present clear, data backed recommendations
Own end to end execution across all third party and field events
Manage budgets, timelines, logistics, vendors, contracts, and run of show
Lead coordination with production partners, agencies, and external vendors
Negotiate sponsorships, booth packages, and vendor contracts with confidence and rigor
Maintain strong relationships with conference organizers and industry partners
Ensure consistently high quality execution across all programs
Act as the primary point of accountability for cross functional alignment on events
Lead sales and customer success enablement including pre event planning, onsite readiness, meeting coordination, and follow up strategy
Create clear processes, templates, and playbooks to scale execution
Communicate proactively and clearly with all stakeholders
Own reporting and performance measurement for the portfolio
Track KPIs including pipeline influence, engagement, attendance, lead quality, and ROI
Surface insights and recommendations to continuously improve program performance
Build and maintain a feedback loop across sales, marketing, and leadership
Elevate the portfolio beyond standard conference sponsorships
Introduce new formats, experiential moments, and differentiated sponsorship concepts
Challenge the status quo and continuously raise the bar for how Federato shows up in market