Senior Event Activation Manager

Fuse, LLC•Los Angeles, CA

2d•Onsite

About The Position

The Senior Event Activation Manager is responsible for leading Event activation planning efforts for Rockstar Energy Drink. This role combines brand strategy and experiential marketing, overseeing initiatives from concept through execution. This individual will work in the Rockstar Energy Drink Southern California offices, ensuring all work aligns with brand objectives and is delivered on time and within budget. The role manages day-to-day account operations and applies expertise in youth marketing, partnerships, and live activations to drive program success. Senior Event Activation Managers move swiftly on client requests, presenting information with the right balance of detail and clarity. They apply past experience and key insights to guide decisions, problem-solve effectively, and navigate challenges with clear communication and actionable next steps. They confidently lead internal teams and present to senior client groups. They will serve as a resource to their team. This role demands a deep understanding of Fuse’s operations and a strong ability to work independently while inspiring others to follow their lead.

Requirements

Bachelor’s degree in Marketing, Event Management, or related field
4-6 years of experience in brand marketing, experiential marketing, or agency account management
Strong experience in both strategic program development and event execution
Demonstrated ability to manage budgets, timelines, and multiple projects
Experience managing vendors, talent, and experiential activations
Strong communication and client management skills
Ability to lead cross-functional teams with minimal supervision
Proficiency in Mac OS, Microsoft Office, and project management tools

Responsibilities

Strategic Program Development & Execution
Develop Event activation strategies and experiential concepts aligned with brand objectives
Lead execution of experiential programs including events, sponsorship activations, and grassroots initiatives
Apply insights, youth trends, and past learnings to inform program development
Client & Account Management
Serve as primary point of contact, managing communication and expectations
Maintain strong client relationships and ensure alignment with brand strategy
Lead internal teams to deliver high-quality work across all programs
Budget & Project Management
Develop and manage program budgets, including tracking, reconciliation, and billing communication
Manage multiple projects simultaneously, ensuring timelines and deliverables are met
Maintain accurate status reports and project documentation
Event & Activation Management
Oversee planning and execution of experiential programs, including timelines, staffing plans, and logistics
Lead onsite execution, including setup, staff coordination, and issue resolution
Ensure all activations meet brand standards and client expectations
Talent, Vendor & Partnership Management
Source and manage vendors
Oversee contract execution, insurance requirements, and partner communications
Ensure all partners align with program goals and brand standards
Reporting & Analysis
Oversee collection of program data, event metrics, and reporting deliverables
Develop client reports summarizing performance, insights, and ROI
Apply learnings to improve future programs
Operational Processes and Company-Wide Tasks
Adhere to Fuse operational processes including time tracking, budgeting systems, and reporting standards
Participate in internal meetings, training programs, and company initiatives
Maintain organization of program materials, assets, and documentation
Additional Responsibilities
Travel to client meetings and event activations as required
Support onsite event execution, including physical setup and breakdown
Other duties as assigned

Benefits

75% Employer-Paid Medical/Dental/Vision insurance for employees & dependents
Health Savings Account contribution
Health care opt-out stipend in lieu of employer coverage
Employer paid life/disability insurance
401(k) plan with employer contribution
Paid parental leave
Fitness, ski pass & cell phone stipends
Winter Wednesdays
Summer Fridays
12 Paid Holidays
15 vacation days to start, plus personal days, sick days and your birthday off!
Paid volunteer hours
Week-long company closure during the last week of the year
Annual Company Ski/Ride Day
Company happy hours, seasonal outings, and lots of fun
Opportunity to engage in the local community via Fuse’s company pillar committees: Fuse Culture Committee, Diversity, Equity & Inclusion Committee, and Environment & Sustainability Committee