Senior Marketing Manager, Client Activation

Lantern•Dallas, TX

5h•Hybrid

About The Position

Lantern is seeking a Senior Marketing Manager, Client Activation, to drive member engagement and utilization across a dynamic portfolio of clients. This role serves as a strategic partner to both clients and internal teams, maintaining a small book of business (BoB) while also supporting high-priority clients based on engagement and utilization performance. You will help teams secure approval for best-practice marketing strategies and identify new opportunities to test, optimize, and improve performance. You will act as a strategic partner to both internal teams and clients, identifying underperforming populations and developing targeted communication strategies to improve engagement. This role requires strong cross-functional collaboration, data-driven decision-making and the ability to influence without direct ownership. This position directly supports client retention, revenue growth and cost efficiency by increasing member engagement and improving utilization. The Senior Marketing Manager is expected to operate as a subject matter expert (SME) in member engagement and communications.

Requirements

Bachelor’s degree or higher required
7–10 years of experience in marketing, communications, or related field
5+ years of experience in healthcare marketing preferred
Experience in B2B2C marketing models
Experience supporting client accounts and working in client-facing roles
Strong presentation skills with comfort presenting to clients and senior stakeholders
Experience developing and executing multi-channel marketing campaigns
Strong experience using data to inform strategy and measure impact
Experience working cross-functionally in fast-paced environments
Strong project management and prioritization skills
Excellent communication and stakeholder management abilities
Proficiency in Microsoft Office; familiarity with marketing and CRM tools (e.g., Salesforce) preferred

Nice To Haves

Experience in startup or high-growth environments preferred
Quickly assess client performance and identify the highest-impact opportunities to improve engagement and utilization
Operate effectively in a dynamic environment, balancing ownership of a small BoB with broader client activation support
Demonstrate strong strategic thinking while driving initiatives through to execution in partnership with cross-functional teams
Influence internal stakeholders and clients without direct authority, building alignment and momentum
Maintain a clear focus on outcomes, specifically driving measurable improvements in engagement and utilization

Responsibilities

Targeted Client Activation Strategy: Partner with Client Success and internal stakeholders to identify clients with low engagement or utilization and develop tailored activation strategies to improve performance.
Flexible Client Support Model: Manage a small BoB while dynamically supporting additional clients based on business needs, prioritizing those requiring engagement lift.
Cross-Functional Collaboration: Work closely with Client Success, Data, Design, and Content teams to develop and execute effective communication strategies aligned to client goals and member needs.
Engagement & Utilization Optimization: Continuously analyze performance metrics and identify opportunities to improve awareness, engagement, and program utilization.
Client Activation & Campaign Strategy: Lead client activation efforts by securing approvals for best-practice marketing programs and test initiatives. Partner with internal teams to design client-specific campaign tests aimed at improving engagement and utilization, while coordinating with Operations for execution and fulfillment.
Client Strategy & Advisory: Act as a trusted advisor in client conversations, providing strategic recommendations to improve marketing performance and influence decision-making.
Performance Reporting & Insights: Translate data into clear insights and actionable recommendations, communicating results to both internal and client stakeholders.
At-Risk Client Intervention: Lead focused efforts for underperforming clients, including rapid testing, iteration, and optimization of messaging and channels.
Enablement & Best Practices: Support internal teams with tools, frameworks, and best practices to scale effective member engagement strategies.