Senior Email & SMS Specialist, UMR - Remote

UnitedHealth Group•Minnetonka, MN

10d•Remote

About The Position

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together. UMR, UnitedHealthcare’s third-party administrator (TPA) solution, is seeking a Senior Email & SMS Specialist who is business-savvy and loves to stay busy with hands-on marketing campaign projects. This position will support the maintenance, development and deployment of email and SMS communications (automated and ad-hoc) that meet business needs and client requirements. The Senior Email & SMS Specialist will work cross-functionally with writers, designers, developers, and other internal stakeholders to support a consumer-centric approach in the maintenance, development and execution of digital communications across the UMR business. The ideal candidate will have experience in email & SMS with a drive to learn and expand their skill set in the digital campaign realm. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Requirements

2+ years of digital marketing experience with exposure to email & SMS
2+ years of experience working within email & SMS platforms/marketing automation tools (e.g., Salesforce Marketing Cloud, Constant Contact, TailoredMail, Sherpa)
1+ years of experience tracking projects in a project management tool (e.g., Workfront, Smartsheet, Trello)
Experience segmenting data for email & SMS marketing campaigns
Working knowledge of HTML and response design for email creation and editing
In-depth knowledge of email and SMS compliance (CAN-SPAM, TCPA) and best practices
Must be able to learn quickly and adapt to new processes easily

Nice To Haves

Experience working in Salesforce Marketing Cloud
Experience working within an Agile framework
Experience working in a matrix organization
Experience in the healthcare and/or health insurance industry

Responsibilities

Support the development of email and SMS campaigns in an accurate, efficient manner consistent with marketing strategy, campaign objectives and best practices in Salesforce Marketing Cloud and SMS software tools
Oversee ad-hoc requests for email campaigns from start to finish, managing timelines, review processes, data stratification/segmentation, and sending the final product to UMR constituents
Utilize excellent organizational skills to manage multiple projects under quick deadlines while being able to respond quickly and accurately to change
Assist in engaging key business and IT stakeholders across product teams, in conjunction with the email or SMS product owners, to facilitate ideation/refinement meetings for new email and/or SMS development to meet business requirements while prioritizing key initiatives
Follow necessary processes, procedures, and branding guidelines to ensure marketing efforts are consistent and compliant (CAN-SPAM, TCPA)
Anticipate our UMR customers’ unique needs and proactively develop solutions to meet them
Assist in maintaining a roadmap of future email and SMS initiatives that support UMR’s products and services as well as the UMR member base and private label customers
Develop and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization utilizing Agile methodology, and demonstrate effective interpersonal, influence, collaboration and listening skills
Analyze and report on the results of marketing campaigns using relevant email & SMS metrics for ad-hoc communications and larger campaigns utilizing applicable KPIs

Benefits

In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).
No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives.
The salary for this role will range from $71,200 to $127,200 annually based on full-time employment.

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