Email & SMS Strategist

Maxwood Furniture•Charleston, SC

1h•Onsite

About The Position

Maxwood Furniture is a rapidly growing furniture company with an expanding portfolio of brands such as Max & Lily, Plank + Beam, and Maxtrix. Since launching over two decades ago, we have established multiple sales channels including our DTC websites and third-party marketplaces. We’re passionate about creating an inspiring and engaging shopping experience for our customers, bringing their home decor dreams to life with stunning, on-trend pieces. We are seeking a new member to add to our Marketing team. Are you ready to be a part of something amazing? Position Overview We are looking for a self-motivated email & SMS marketing enthusiast that has a passion for furniture, interior design, and customer experience. The successful candidate will own our email and SMS channels with a focus on campaign execution, automated flows, audience segmentation, A/B testing, and analytics. This person will collaborate closely with our brand and creative teams to drive retention, customer engagement, and revenue through email & SMS. We are a tight-knit team where the right person will make a meaningful impact on both our lifecycle marketing strategy and business goals.

Requirements

2+ years experience in email and/or SMS marketing (ecommerce or DTC preferred)
Familiarity with lifecycle automation platforms (Klaviyo, Attentive, SFMC, or similar)
Strong understanding of segmentation, personalization, and customer lifecycle principles
Analytical mindset with ability to interpret data and translate into actionable insights
Detail-oriented with strong writing skills and eye for brand consistency
Experience collaborating cross-functionally with creative, merchandising, or marketing teams
Comfortable managing calendars, deadlines, and campaign priorities in a fast-paced environment

Responsibilities

Plan, build, and execute email and SMS campaigns across all brands including promotional sends, product launches, and editorial content
Own and optimize email & SMS automation flows (welcome, browse/cart abandonment, win-back, post-purchase, etc.) to improve conversion and retention
Segment audiences based on behavior, lifecycle stage, and brand engagement to deliver personalized and relevant communications
Partner with creative and merchandising teams to develop content, messaging, and promotional calendars
Monitor channel performance and report on key metrics including conversion, revenue attribution, open/click-through rates, opt-out rates, and LTV
Conduct A/B testing on subject lines, creative, CTAs, send times, and segmentation strategies
Maintain deliverability, compliance, list hygiene, and subscriber growth best practices for both email and SMS programs
Identify opportunities to improve user journeys, deepen engagement, and scale lifecycle/CRM initiatives