Senior Email Marketing Manager

Tommy Bahama•Seattle, WA

About The Position

The purpose of our Senior Email Marketing team is to develop strategies aimed at driving qualified traffic to our site through inspirational and engaging content tailored to our guest segments. This role’s mission is to deliver thoughtful and relevant content to the right audiences at the right time, while also ensuring our product and revenue goals are fully supported. This role requires a deep understanding of email marketing best practices including strategy development, campaign execution, performance analysis and program optimizations to drive improved results. The Senior Email Marketing Manager will serve as the expert on our email program and will understand our ESP capabilities, including new features & functionalities available. They will consistently provide recommendations on how to improve overall performance and develop ongoing testing plans. This role will highlight the key tenets of customer relationship marketing and will help educate the larger organization on how email marketing creates meaningful connections and how we can continue to tailor our strategies toward delivering success and meeting the needs of our guests.

Requirements

Minimum of 7 years Email Marketing experience managing large-scale content emails and automated campaigns to various customer segments
Experience with SMS preferred
Previous Retail and E-commerce experience required with fashion industry experience a strong plus
Experience collaborating with a wide variety of teams including merchandising, business analytics and creative teams; comfortable giving directional input on email campaigns
Strong knowledge of email analytics tools and the ability to interpret data to make data-driven decisions (Adobe Analytics a plus)
High degree of proficiency with email marketing platforms (Klaviyo preferred)
Proficient in Microsoft Office, Adobe Creative Suite, Smartsheet, and Figma
Experience in executing A/B tests and thorough analysis of results
Proficient with BI/reporting tools analyzing guest data in an e-commerce environment
Ability to build complex triggered, multi-stage email nurture journeys
Excellent verbal, written and interpersonal communication skills
Ability to embrace change, seek additional learning, and keep abreast of new technology
Strong analytical, presentation, project management, and planning skills
Highly collaborative, putting the shared team goals first
Highly adaptive individual with the ability to work independently as well as collaboratively
Excellent business/marketing acumen with well-developed analytical and problem-solving skills

Responsibilities

Direct and oversee all phases of email campaign development from ideation through deployment.
Lead, develop and execute the overall marketing strategies designed to support the customer journey, our broader business goals, and our brand values.
Own the customer lifecycle email strategy and ideate compelling content with each guest segment in mind.
Work cross-functionally with our merchandising team to execute against a shared strategy aimed at engagement, inspirational content, qualified traffic and ultimately meeting business goals.
Ownership and strong understanding of key performance indicators for email/SMS, while consistently staying abreast of trends and emerging technologies to foster innovation
Ensure campaigns are launched on-time and accurately and reviewed with all internal stakeholders
Develop advanced audience segmentation strategies to deliver growth, offer personalized and relevant messaging and drive strong performance
Execute testing initiatives across campaigns including send time testing, A/B testing, subject lines, CTA’s and creative variations to improve performance
Use data & insights to identify actionable recommendations and optimizations
Oversee team of two Email Specialists dedicated to daily email operations and reporting
Foster a collaborative team culture, focused on curiosity and operational excellence.
Liase with legal to ensure all email/SMS activities comply with global regulations including GDPR, CAN-SMAP, and other relevant privacy laws.
Proficient in managing multiple projects with strict deadlines in a fast-paced environment, effectively prioritizing tasks.
Comfortable managing a team and working cross-functionally across the organization.
A commitment to quality and investing in results that add value to the business
Experience and proficiency with Klaviyo, Adobe Analytics, SMS and other Customer Data Platforms.