Senior Editorial Copywriter, Shopbop Commerce & Content

Amazon • New York, NY

1d

About The Position

The Senior Editorial Copywriter is responsible for executing, overseeing, and
strategizing copy across Shopbop marketing channels. Qualified candidates are
seasoned in fashion retail copywriting and have deep in-house brand experience.
This role is instrumental in the development and creation of high-level
campaigns & projects including editorial planning & franchises, internal brand
decks & reference tools, and strategic copy approach for key marketing moments.
The Senior Editorial Copywriter fosters strong cross-functional relationships on
a daily basis with graphic designers, art directors, stylists, and marketers to
deliver compelling seasonal campaigns that align with overall business goals,
acting as the gatekeeper of the established Shopbop brand voice and ensuring
messaging cascades to all channels & platforms in an impactful & brand-right
way.

Requirements

• Experience in editing, copy-editing, and proofreading
• Experience working effectively across cross-functional teams and partnering well with people at all levels within an organization
• Experience communicating and presenting to senior leadership
• Experience in brand identity and voice development
• Bachelor's degree in English, Advertising, Marketing, or related field
• A digital portfolio showcasing strong examples of past work on multiple channels & platforms
• Deep knowledge of the contemporary fashion retail landscape, marketplace competitors, trends, and best practices
• 6+ years copywriting experience in-house for a contemporary fashion, apparel, or lifestyle brand

Nice To Haves

• Experience in the fashion industry
• Strong understanding of fundamental marketing principles (marketing funnel, customer journey, etc.)
• Understanding of community-driven marketing & influencer partnerships
• Experience using AI technology as a copywriting tool
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

Responsibilities

• Own end-to-end daily copy execution across all site placements, emails, push notifications, and promotional messaging, ensuring consistency of brand voice across all touch points
• Ensure all brand language adheres to the established Shopbop brand voice, tone & editorial standards
• Lead copywriting for key seasonal campaigns, including high-level concepting & internal presentations
• Work alongside junior copywriters to ensure core campaign messaging cascades to other channels effectively
• Help lead brainstorming sessions to generate creative ideas & see them through to the customer
• Explore emerging content trends and deliver innovative copy solutions as Shopbop expands to new touchpoints and platforms
• Proactively identify opportunities to help improve processes & marketing workflows
• Build scalable content solutions leveraging AI and automation tools to drive innovation and efficiency for the team
• Contribute to the team's creative culture & development through knowledge sharing

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level