Senior Editor, Audience Insights & Strategy, CNN
About The Position
We are seeking a Senior Editor, Audience Insights & Strategy, CNN to join a team focused on evolving and sharpening our digital product and centering our audience in our journalism. This person will play an essential role in advancing our audience-first approach by turning data into actionable insights, shaping our editorial and content strategies and developing workflows and products that scale the visibility, impact and accessibility of insights in the organization. This team will work in deep partnership with CNN's data and audience teams to ensure that our audience insights are robust, accurate and flow into every part of the business - from newsroom decisions to long-term product and platform strategies. This is a role for a strategic thinker and skilled communicator who thrives at the intersection of audience-centered editorial judgment, data fluency and cross-functional collaboration.
Requirements
- 5-7+ years of experience in digital media, audience development, content strategy, or audience insights roles
- Proven success working within complex editorial or media organizations to embed audience insights into decision-making
- Ability to synthesize complex data points into clear narratives and prescriptive recommendations
- Experience collaborating across editorial, product and analytics teams
- Familiarity with newsroom dynamics and editorial decision-making processes
- Fluency in analytics platforms (e.g., Adobe Analytics, Chartbeat, Parse.ly, Google Analytics, Looker Studio) and comfort with basic data manipulation and formulas in Excel or Google Sheets
- Experience using Google Trends to understand and research audience behavior
- Editorial sensibility and strategic perspective with the ability to balance brand mission and audience behavior
- Strong communication and storytelling skills, with a track record of communicating strategic insights with editorial leaders
Responsibilities
- Analyze performance data across CNN’s digital platforms (site, app, social, video, audio) to uncover trends, insights and anomalies
- Develop clear, actionable insights and prescriptive recommendations to grow CNN’s audience through editorial strategies
- Present findings to internal stakeholders through written reports and visually compelling presentations
- Develop scalable workflows and repeatable processes for insights generation and delivery
- Pitch, assign and edit content analyses that align with CNN’s strategic priorities
- Support the development of playbooks for repeatable coverage strategies
- Work with newsroom staff to understand audience insights, tools and strategies
- Serve as a voice of our insights in editorial conversations, advocating for user needs and behaviors
- Proactively identify and support areas of opportunity for audience growth and experimentation
- Measure and communicate the impact of insights-driven initiatives, editorial decisions and newsroom experiments
- Collaborate with partners in audience, product, analytics and editorial to bring audience-first thinking and data-backed insights into our content, product and platform strategies
Benefits
- health insurance coverage
- an employee wellness program
- life and disability insurance
- a retirement savings plan
- paid holidays and sick time and vacation
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
