Senior Editor, Audience Insights & Strategy, CNN

Walmart•Atlanta, GA

11d•$91,000 - $169,000

About The Position

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. We are seeking a Senior Editor, Audience Insights & Strategy, CNN to join a team focused on evolving and sharpening our digital product and centering our audience in our journalism. This person will play an essential role in advancing our audience-first approach by turning data into actionable insights, shaping our editorial and content strategies and developing workflows and products that scale the visibility, impact and accessibility of insights in the organization. This team will work in deep partnership with CNN's data and audience teams to ensure that our audience insights are robust, accurate and flow into every part of the business - from newsroom decisions to long-term product and platform strategies. This is a role for a strategic thinker and skilled communicator who thrives at the intersection of audience-centered editorial judgment, data fluency and cross-functional collaboration.

Requirements

5-7+ years of experience in digital media, audience development, content strategy, or audience insights roles
Proven success working within complex editorial or media organizations to embed audience insights into decision-making
Ability to synthesize complex data points into clear narratives and prescriptive recommendations
Experience collaborating across editorial, product and analytics teams
Familiarity with newsroom dynamics and editorial decision-making processes
Fluency in analytics platforms (e.g., Adobe Analytics, Chartbeat, Parse.ly, Google Analytics, Looker Studio) and comfort with basic data manipulation and formulas in Excel or Google Sheets
Experience using Google Trends to understand and research audience behavior
Editorial sensibility and strategic perspective with the ability to balance brand mission and audience behavior
Strong communication and storytelling skills, with a track record of communicating strategic insights with editorial leaders

Responsibilities

Analyze performance data across CNN’s digital platforms (site, app, social, video, audio) to uncover trends, insights and anomalies
Develop clear, actionable insights and prescriptive recommendations to grow CNN’s audience through editorial strategies
Present findings to internal stakeholders through written reports and visually compelling presentations
Develop scalable workflows and repeatable processes for insights generation and delivery
Pitch, assign and edit content analyses that align with CNN’s strategic priorities
Support the development of playbooks for repeatable coverage strategies
Work with newsroom staff to understand audience insights, tools and strategies
Serve as a voice of our insights in editorial conversations, advocating for user needs and behaviors
Proactively identify and support areas of opportunity for audience growth and experimentation
Measure and communicate the impact of insights-driven initiatives, editorial decisions and newsroom experiments
Collaborate with partners in audience, product, analytics and editorial to bring audience-first thinking and data-backed insights into our content, product and platform strategies