Senior Product Manager - Audience Data & Insights
About The Position
Join Team CARFAX as a Senior Product Manager - Audience Data & Insights Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment. One last thing: Our four day summer work week continues in Summer 2026! The Senior Audience & Insights Product Manager will leverage consumer data to drive personalization across millions of users as they shop, buy, maintain, or sell cars. You'll implement the Customer Data Platform (CDP) into our products and processes while creating consumer insights that enable personalized experiences across all touchpoints. You'll connect product teams, analyze cross-product engagement, and identify opportunities to increase user engagement. This role drives our consumer data strategy, ensuring insights are comprehensive, high-quality, and effectively leveraged across the organization to create unified customer experiences and business value. The ideal candidate brings strong product management experience, technical data fluency, and an entrepreneurial mind. At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 4 days a week in our Centreville, VA office subject to change with future business needs. Our office will be moving to Reston, VA in 2026!
Requirements
- 5+ years of product management focused on large scale platforms or services (preferred)
- Previous experience launching and/or leading a Customer Data Platform
- Proven experience managing data products, data APIs, or centralized data services (preferred)
- Experience with audience segmentation, personas, and cross-product engagement analysis
- Entrepreneurial mindset, with a bias toward action and customer focused innovation. You thrive on challenges and work proactively rather than reactively.
- Highly collaborative with excellent communication skills - able to manage stakeholders up, down, and sideways.
- Exceptional problem solving and analytical skills; willingness to get into the details and drive clarity from ambiguity.
- Proven ability to push forward on multiple projects simultaneously.
- Passion for making decisions quickly in order to seize opportunities that lead to team success.
- BA/BS
Nice To Haves
- 5+ years of product management focused on large scale platforms or services (preferred)
- Proven experience managing data products, data APIs, or centralized data services (preferred)
Responsibilities
- Own and Evangelize Carfax’s Consumer Audience Data Strategy
- Drive CDP Distribution and Accessibility
- Define Segmentation and Success
- Govern and Ensure Quality
- Proactively Close Data Gaps
- Serve as Cross-Product "Data Glue"
- Lead Development Teams
- Analyze Behavior and Transform Insights
Benefits
- Competitive compensation, benefits and generous time-off policies
- 4-Day summer work weeks and a winter holiday break
- 401(k) / DCPP matching
- Annual bonus program
- Casual, dog-friendly, and innovative office spaces
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
