Senior Director, Social Strategy and Publishing

Thrive Global•New York, NY

16d•$160,000 - $180,000•Onsite

About The Position

Who You Are: Highly creative, with a sharp editorial instinct Fluent in LinkedIn strategy and platform mechanics Energized by breaking news in AI, health, neuroscience, leadership, and performance Skilled at transforming longform thinking into concise, platform-native storytelling Organized, fast-moving, and detail-oriented Comfortable managing multiple deadlines in a dynamic environment Data-literate, with experience using analytics to refine strategy Motivated by Thrive’s mission and the power of behavior change How You'll Contribute: Lead LinkedIn Strategy Drive growth, engagement, and thought leadership positioning Develop distinctive content formats tailored to LinkedIn’s audience Reimagine Existing Content Translate longform articles, interviews, research, podcast clips, and speeches into compelling social narratives Develop recurring content franchises aligned with key themes: AI, resilience, sleep, performance, leadership, and culture Identify new ways to bring existing footage and archives to life Cross-Platform Execution Publish and optimize content across Instagram, Facebook, X, Threads, and Substack Ensure each platform reflects a cohesive yet native voice Partner with design to produce premium, shareable assets Cultural & News Relevance Monitor emerging research and breaking news Rapidly synthesize insights into timely, authoritative commentary Analytics & Growth Track performance metrics and produce regular reporting Run structured experiments to drive measurable growth Continuously refine strategy based on data

Requirements

5+ years of experience managing and scaling high-visibility social accounts (100K+ followers)
Proven experience developing LinkedIn strategy
Exceptional writing and editing skills
Experience translating complex ideas into accessible, high-performing content
Strong understanding of B2B and leadership audiences

Responsibilities

Lead LinkedIn Strategy
Drive growth, engagement, and thought leadership positioning
Develop distinctive content formats tailored to LinkedIn’s audience
Translate longform articles, interviews, research, podcast clips, and speeches into compelling social narratives
Develop recurring content franchises aligned with key themes: AI, resilience, sleep, performance, leadership, and culture
Identify new ways to bring existing footage and archives to life
Publish and optimize content across Instagram, Facebook, X, Threads, and Substack
Ensure each platform reflects a cohesive yet native voice
Partner with design to produce premium, shareable assets
Monitor emerging research and breaking news
Rapidly synthesize insights into timely, authoritative commentary
Track performance metrics and produce regular reporting
Run structured experiments to drive measurable growth
Continuously refine strategy based on data

Benefits

Being part of a mission-driven company that’s truly making a difference in the lives of people around the world
Ability to develop within the company and shape our growth strategy
A human-centric culture with a range of wellness perks and benefits
A competitive compensation package
Medical, dental and vision coverage + 401k program with company match
Generous paid time-off programs
Mission-Driven Impact: Be part of a company that’s truly making a difference in people’s lives around the world.
Career Growth: Develop within the company and help shape our growth strategy.
Human-Centric Culture: Thrive in a supportive environment with a range of wellness perks and benefits.
Competitive Compensation: Enjoy a comprehensive and rewarding total compensation package.
Health & Financial Benefits: Medical, dental, and vision coverage plus a 401(k) program with company match.
Time to Recharge: Generous paid time-off programs designed to help you rest, reset, and recharge — including Thrive Time, a benefit unique to Thrive that gives employees additional paid time off after major projects or intense periods of work to truly recharge and recover.