Director, Social Strategy

Horizon Media•New York, NY

1d•Hybrid

About The Position

Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today. At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Requirements

6-7+ years of experience developing strategic media recommendations and stewarding social media account projects, acting as a client contact
Deep understanding of advanced analytics and performance media
Strong familiarity with marketing principles, analytics and concepts
Exceptionally skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the social media planning process
Expert in negotiating and constructing social media plans, with understanding of planning, buying and activation
Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
Exposure to advanced targeting/retargeting tactics in social, used both 1st and 3rd party data
Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders
Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients, while coaching team members on these skills
Comfort owning and managing budget/investment levels in social media across multiple accounts
Strong experience navigating cross-department relationships
Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills