Senior Director, Social Media

Corebridge Financial • Houston, TX

20h • Hybrid

About The Position

This role is essential to driving awareness, engagement and executive visibility for the organization. It ensures adherence to all compliance and regulatory requirements of our social presence enabling client- and partner-facing teams to use social media effectively and in a fully compliant manner.

Requirements

• Bachelor’s degree in Marketing, Communications, PR or related field.
• 10+ years of progressive social media experience, with at least five years in a leadership role within the financial services industry.
• Proven success managing enterprise social media strategies, content creation and community engagement in complex organizations.
• Experience managing executive and influencer social programs, driving measurable engagement and reputation growth.
• Expertise with social publishing and listening tools.
• Strong analytical and strategic thinking skills with proven ability to translate data into actionable insights.
• Exceptional communication skills- written, verbal and interpersonal – with the ability to influence at all levels.
• A collaborative mindset with a passion for creativity and innovation.

Responsibilities

• Own and evolve the company’s social media strategy to support business objectives.
• Develop and execute innovative enterprise-wide social media campaigns and programs that strengthen the Company’s reputation, position our leaders, build pride among employees and spotlight our commitment to our partners, clients and communities.
• Establish KPI’s and oversee performance reporting for all social content providing actionable insights and analysis at the campaign and channel levels to inform future strategy and content optimization.
• Lead digital listening to identify high-impact engagement opportunities.
• Direct and evolve the firm’s social hub and social enablement programs, empowering colleagues to use social media for business purposes in compliance with regulatory standards.
• Guide executive social strategies, including CEO and executive leadership team positioning, to enhance thought leadership and engagement.
• Oversee social media governance and partner with compliance, legal, line of business and marketing teams to ensure social activity aligns with governance policies and brand standards.
• Manage digital reputation efforts to protect and defend the brand online and to identify areas of opportunity to protect and defend Corebridge’s brand, including SEO- and GEO- optimized content for large language models (LLM’s)
• Establish an industry influencer relations strategy working with key marketing, business, legal and compliance stakeholders to ensure a compliant program is executed while driving brand KPIs forward.
• Partner with operations to ensure best-in-class community management practices and a consistent and positive experience with customer inquiries.
• Oversee social media budget management, including agency relationships and partner with marketing colleagues on paid media strategies.

Benefits

• Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.
• Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.
• Employee Assistance Program: Confidential counseling services and resources are available to all employees.
• Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.
• Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.
• Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees