Director, Social Media

Real Chemistry•Boston, MA

9h•$119,000 - $145,000•Hybrid

About The Position

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. Real Chemistry is looking for a Director, Social to join our growing team! This team is a group within Real Chemistry’s Activation department that works in partnership with creative, influencer relations, paid activation, integrated intelligence and brand strategy & business leads to develop and implement high engagement social content and channel strategies designed to drive action and make impact. We believe we are best together, bringing together experts from a wide range of disciplines to collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. Who are you? You have deep experience leading channel, content and activation strategies at scale across current and emerging platforms. You’ve lived and breathed social, understand trends in news and culture and how to respond to it, you’re deeply familiar with social strategy and how to judge content performance, and you love to find creative ways to tell stories, make an impact, move fast and have fun while doing it. This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs.

Requirements

Minimum 7+ years of experience, ideally in health or pharmaceutical social media with previous agency experience (suggested).
Experience leading social media content programs in partnership with creative and production departments
Proficiency and familiarity with a variety of social media technologies and platforms, e.g., Meta Ads Manager, content management systems, social monitoring and other measurement platforms.
Understanding of the FDA and FTC regulations guiding social media efforts for biotech and pharma clients.
Familiarity with web analytics platforms like Google Analytics and partnering with web teams on integrated media communications.
Client service experience in an agency environment.
Demonstrated ability to grow social media business (with current social, communications or marketing clients) and participate in occasional new business pitches.
Experience leading and mentoring junior staff.
Outstanding written and oral communications and presentations skills.

Responsibilities

Act as the day-to-day social media lead across multiple healthcare accounts as part of an integrated team
Advise on the planning and execution of integrated social campaigns, from multichannel content development and distribution, to paid social media counsel and campaign strategy across the marketing funnel - driving awareness, and consideration, organic content and engagement strategy, influencer activations (through partnership), social media listening, analytics and results reporting for several clients.
Nurture and maintain in-depth knowledge of social media platforms (including but not limited to Instagram, LinkedIn, TikTok, YouTube, Reddit, Facebook), and trends to guide clients and account teams and help Real Chemistry continue to be an authority in the space
Be a proactive leader with vision and perspective on the social landscape, standard methodologies, and cultural happenings across platforms.
Drive adoption of emerging channel and content opportunities and solutions rooted in a balance of cultural insights and quantitative audience data
Work with our in-house team of data scientists and analysts to provide competitive social performance insights, get results, improve performance and advise future content strategy
Know how to tell a story through measurement and energize clients by communicating new measurement opportunities as they arise.
Build and lead all aspects of the social media budgets collaborating with other internal teams/counterparts and senior leaders to optimize right mix for clients – this includes supporting scopes of work and supervising paid social media budgets.
Identify new areas/opportunities for integrated social and digital programs (including social media, digital, influencer, executive social comms, creative, etc.) and develop/be an extraordinary partner to client and account partners to keep everyone apprised on what’s new and what’s to come
Be able to present both new and organic growth opportunities to clients, always thinking one step ahead.
Serve as an outstanding and supportive mentor to one of the best teams in the business
Recognize the impact of delegation vs ownership.

Benefits

Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future.
Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.
We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us.
For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients.
We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply.
Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach.

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